Pandora debuts local reseller program
Now Pandora is helping radio’s competitors in local markets: The personalized music discovery service announced a program that allows local media companies to sell...
TNT, Groupon pact for “Dallas” package
In celebration of TNT's new series “Dallas” debuting 6/13 at 9 pm, Groupon and TNT are inviting fans to “live large like a Ewing”...
ComScore: Facebook ads lead to purchase
Facebook’s marketing and advertising encourages users to buy products in stores and online, the social-networking company said in a joint report with ComScore. The...
Macy’s launches media review
Macy's has issued a RFP for media agencies, kicking off a review. MEC is the incumbent. A Macy's spokeswoman told Ad Age the move...
RADAR 113: 242.1 million tune in weekly
Arbitron has published highlights from its June 2012 RADAR 113 National Radio Listening Report. Radio’s audience increased slightly year over year by 590,000 persons...
How TV networks can drive viewership via effective marketing
Howard Shimmel, Nielsen EVP/Client Insights and Justin Rosen, Senior Manager, Media, write that according to new research from Nielsen, promotion does drive viewership—and Nielsen...
Pandora and Jeep announce concert series
Pandora announced recording artist Yelawolf as the latest performer for Pandora Presents, the company’s series of live, personalized concerts. The event will be brought...
Q1 internet ad revenues set record
Internet ad revenues for Q1 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report...
Viamedia numbers strong in NYC DMA
Here’s an 8-quarter rate card county household count for the NYC market sent to RBR-TVBR. It’s from spot cable ad inventory rep Viamedia. Viamedia...
Activist group using radio to make case
ColorOfChange, which led the successful boycott of the Glenn Beck show on Fox News, is now using radio to spotlight what it considers to...
Intrepid Sea, Air & Space Museum names TW Cable official sponsor
The museum announced Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into NYC and of its Space...
BrightLine unveils iTV Ad for Skinnygirl cocktails
BrightLine, provider of interactive television solutions for entertainment and advertising, announced the launch of the first-ever interactive television campaign for a female-focused premium spirits...
Nissan launches “What If_” with world’s fastest man (video)
Nissan is rolling out a new campaign via AOR TWBA that features runner Usain Bolt, Olympic gold medalist holder of multiple world records. Bolt...
FCC Chair, Connect2Compete partner on national campaign
FCC Chairman Julius Genachowski was joined by Connect2Compete (C2C) members Cox Communications, Redemtech-GoodPC, The League of United Latin American Citizens and Carlos Slim at...
Local Focus Radio signs Rocking M Radio
Local Focus Radio has signed a new national rep deal with Rocking M Radio, bringing 17 new Kansas stations to their roster. Local Focus...