Five characteristics of winning TV ads
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen,...
Apple scores patent on radio, video ad skipper
Considering the amount of folks listening to music (i.e. Internet Radio and streaming Broadcast Radio)
Obama radio ads to air in battleground states
A series of radio ads from President Barack Obama's re-election campaign hit battleground states 8/20, with each spot focusing on local concerns facing voters...
Calls made for more Hispanic spend in campaigns
As Randy Falco, Univision CEO recently sent a letter to the Commission on Presidential Debates to complain about the lack of a debate tailored...
Election TV ad spend tops half-billion; opportunity knocks
President Obama, Mitt Romney, and their Super PACs have dumped more than half a billion dollars on television advertising this cycle, putting the two...
Ace Metrix names most effective Summer Olympics ads
Ace Metrix, analytics provider for television and video advertisers, has gauged the effectiveness of the Summer Olympics advertisers. Chobani and GE tied for the...
Ad forecasts for 2012, beyond revised downward
Perhaps all of the election dollars in the marketplace are not making the advertising marketplace as rosy as many had thought—but it sure did...
Medical marijuana ads under attack in Denver
Marijuana ads in Denver can be shockingly aggressive, with psychedelic billboards and sign-wavers promoting potent weed and an affordable high. But the in-your-face ad...
Restore our Future spends $10 million on new campaign
The pro-Romney super PAC Restore Our Future (ROF) is out with a $10 million TV ad buy across 11 presidential battleground states, including Colorado,...
Sears Auto Center launches radio, TV campaign (video)
Sears Holdings Corp. and its Sears Auto Center stores unveiled a new integrated national campaign via McGarryBowen that will showcase the brand's commitment to...
Ace Metrix names leading advertisers Olympics so far
Ace Metrix, analytics provider for television and video advertisers, announced the medal winning advertisers for the first 10 days of the Olympics are Chobani,...
Latest Romney campaign focuses on economic trust
Mitt Romney’s campaign is hitting heavy in key states across the country right now via a barrage of television ads that aim to convince...
Univision Radio names sponsors for H2O Music Festival
The H2O Music Festival in Los Angeles is a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron,...
Hanes launches new Michael Jordan TV effort
Hanes’ second installment of humorous ads showcasing new men’s underwear products has basketball legend and longtime Hanes spokesman Michael Jordan revealing the latest Hanes...
Americans for Prosperity readies TV campaign in Wisconsin
The independent Super PAC group supporting Republican presidential candidate Mitt Romney says it's launching a multimillion-dollar ad campaign in several general election battleground states.
The...