Adbiz

More than one-fourth of the world’s ad dollars spent are on fast-moving consumer goods like quick-service and casual dining restaurants, and new ad formats...

AdLarge Media has extended its agreement for exclusive national ad sales representation of Sports USA’s live play-by-play coverage of NFL and NCAA football through...

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in Q2 2013 and 3.5% on a year-over-year basis for the...

Ace Metrix, television and video advertising analytics provider, has listed the leading contenders for funniest ads of 2013. Volkswagen’s “Choose Wisely” ad topped the...

Outside of the usual digital UpFronts in May, Google has signed its biggest cross-media advertising

Simulmedia, a targeted television advertising company, has entered into a licensing agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to...

TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse...

Toys"R"Us has unwrapped its 2013 holiday marketing plans, including a new radio and TV campaign that will allow parents and gift-givers to experience the magic of Toys"R"Us through children's eyes. The company provided RBR-TVBR details on the buy:

According to Magna Global research, programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9 billion will be transacted through Real-Time Bidding (RTB), and another $3.5 billion will be transacted through other programmatic/automated platforms (including social media). Programmatic buying is the automation of the buying and selling of desktop display, video and mobile ads using real-time-bidding.

As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out...

Independent rep firm The Tacher Company has aligned itself with WOLF Radio Inc. and Foxfur Communications LLC as the station groups’ exclusive national rep....

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on...