Facebook readies mobile ad network
Facebook has been criticized for not moving fast enough on mobile ads. CEO Mark Zuckerberg recently admitted to this and other shortcomings and mentioned...
“Anti-jihad” ads going up in NYC subway
A provocative ad that equates Muslim radicals with savages is set to go up in the city's subway system as violent protests over an...
Radio has largest reach in peak shopping hours
Take this one with you on sales calls as the holiday season is quickly approaching: AM/FM radio delivers the largest reach during the time...
RADAR 114: No rankers supplied
Arbitron reported in its September 2012 RADAR 114 report that over 184 million Persons 12+, or 71% of this demo heard one or more...
Care Concepts launches TV effort via Inter/Media
Inter/Media Advertising has landed a national TV campaign for Care Concepts, launching its 2-in-1 talking glucose meter and blood pressure monitor.
Jackie Lapin, Inter/Media spokesperson,...
Super PACs/outside groups hit 44% ad spend this election
Outside groups have accounted for almost half of all ad spending during this presidential general election, according to a First Read analysis of data...
James Bond on a mission in global Heineken effort
Via Wieden + Kennedy Amsterdam, Heineken announced a new TV and digital campaign in anticipation of the upcoming release of Skyfall, the 23rd James...
Q2 Radio revenue up 1%
Radio experienced another quarter of growth across the Spot, Digital and Off-Air sectors – up 1% for Q2 and First Half 2012. Digital continues...
Grey Advertising loses Dairy Queen
Grey Advertising NY and Dairy Queen have ended their relationship after 15 years. Grey had worked with DQ since 1997, but EVP/Marketing Barry Westrum...
17% of marketing, ad execs anticipate hiring in Q4
17% of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for...
Lexus launches new effort for 2013 Lexus ES (video)
The luxury automaker’s general market spot, “Split World,” makes its debut through mirrored images, a la a kaleidoscope. Architecture, cyclists, trees and bridges create...
Lotus lands Las Vegas AMs
$800K KRLV-AM/KLAV-AM Las Vegas NV from Hemisphere Media LLC (Kimberly Hogan) to Lotus Broadcasting Corporation (Howard A. Kalmenson et al). $160K escrow, balance in...
Post-convention ad blitz readied
Get ready, presidential swing states. Now the campaign ad crush and TV spending spree really begins. The biggest change is on the Republican side,...
Citi’s “The Ex” campaign features celebs (video)
Citi Private Pass, an entertainment access program, offers access to thousands of events each year including presales, preferred seating and VIP experiences. The experiences...
Campbell’s Chunky Soup brings back “Mama’s Boy” campaign
The Official Soup Sponsor of the NFL is bringing back its “Mama’s Boy” campaign this season, via Y&R New York. Campbell’s selected Victor Cruz,...