LA radio sees September spike
The Southern California Broadcasters Association is reporting a September total market revenue surge of 7.2%, based on Miller Kaplan numbers. While projected revenue from...
First half global ad spend up 2.8%
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on...
Walmart back in the game
We had some shifts in the Media Monitors TV Spot Ten for last week. Univision moves from #2 to #1 with 21,376 spots. ABC...
State Farm sponsors Z100’s Hometown Hero competition
Clear Channel’s CHR Z100 (WZHT-FM) New York announced the launch of Z100’s 4th annual Hometown Hero competition presented by State Farm and powered by...
Lincoln launches multimedia effort for MKZ Hybrid
The Lincoln brand will target luxury competitors such as Lexus in a new campaign that launched 10/9. The effort, which spans television, radio, print...
Oneida Nation to run radio ads before Redskins game
A month after the Oneida Nation in Wisconsin protested the Redskins name before the team faced the Packers in Lambeau Field, its tribal members...
Telemundo partners with State Farm, Ford, Walmart
Telemundo Media announced deals securing exclusive category sponsorships with State Farm, Ford and Walmart for the third annual “2013 Billboard Mexican Music Awards” (“Premios...
CRE: Ratings falling out of 10% benchmark range
Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in media...
AdLarge’s ROI Network makes waves
AdLarge’s ROI Network has shaken up the network ranking from Nielsen Audio’s RADAR 118 in a recently released external special tab. A newcomer to...
ABC tune-in spots top the week again
On the Media Monitors TV SPOT TEN for last week, ABC TV Network took #1 again with 22,051 spots. Univision was steady at #2...
Flutie and Barkley featured in CDW’s latest campaign (video)
In one of the most unlikely pairings imaginable, Doug Flutie, the 5’10’’, 180-pound former Pro Bowl quarterback and Heisman Trophy winner, has teamed up with Charles Barkley, the 6’6”, 252-pound NBA Hall of Famer, in the latest extension of CDW’s “People Who Get IT” brand campaign. CDW gave us details on the buy:
Ads coming to Instagram
After commenting this year it would experiment with ads on its photo and video sharing app, Instagram announced 10/3 it will begin to offer...
NABOB: Global Media Agency Panel Session
The current state of advertising as it pertains to African-American-owned media was a major topic at the recent NABOB forum in Washington. Holding forth on the topic were industry leaders from Group M, Horizon Media, Lowe Campbell Ewald and Optimedia.
Guinness scores most effective ad in Q3
Ace Metrix, television and video advertising analytics provider, announced the most effective of the more than 1,500 ads that broke during Q3. The most effective...
Mutual of Omaha announces “Top 10 Aha Moments”
Mutual of Omaha, originator of "life's aha moments," announced the final 10 aha moments from people all across the US who participated in the aha moment tour this summer. From these 10, one moment will become a national television spot. A spokesperson told us about the media buy: