Adbiz

Like TV NewsCheck, which broke the story, RBR-TVBR didn’t receive any calls back from Petry CEO Doug Fierro confirming the news. Not long after...

Certainly, it’s been done with Doritos and USA Today for Super Bowl TV ads, but what about radio? Well, WestwoodOne says it will launch...

It’s an agreement for exclusive national ad sales representation of inventory that is already measured in Nielsen Audio’s RADAR service and moving into AdLarge’s...

Dan Viles, CANNY Inc. GM, tells us they feel that with streaming and the huge number of networks available that even smaller rural cable...

The integrated effort for its annual “December to Remember” sales event is driven by modern fashion, pop music and rich colors. Focusing on the artistry, craftsmanship and precision that go into the cars, the campaign uses radio, print and online for incentives offered through 1/2. The TV spots will air on network television, cable television, sports channels and more.

It’s a multi-year contract extension with The Weather Channel for ad sales representation.  The renewal runs through 2016. The Weather Channel provides daily, customized...

I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform...

It’s a new digital measurement service that enables the activation and measurement of online

IPG’s Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced. Deutsch LA will initially be using Comcast...

It’s the toymaker’s first Spanish-language multi-brand marketing campaign. Launched 11/1 in Los Angeles, Houston and Miami, “toy feliz” (www.toyfeliz.com)  is a 100% Hispanic-oriented effort,...

For a 10th year in a row, GoDaddy is in the Super Bowl line-up. The web  platform for small businesses has bought two thirty-second...