Wal-Mart and L’Oreal in the TV Spot Ten
Last week Univision took #1 with 23,742 spots in the Media Monitors TV SPOT TEN. ABC TV Network slipped to #2 with 20,516 spots,...
GoDaddy details some of Super Bowl campaign
For a 10th year in a row, GoDaddy is in the Super Bowl line-up. The web platform for small businesses has bought two thirty-second...
Buffalo Wild Wings gets brand lift
More than one-fourth of the world’s ad dollars spent are on fast-moving consumer goods like quick-service and casual dining restaurants, and new ad formats...
AdLarge re-ups with Sports USA for ad sales
AdLarge Media has extended its agreement for exclusive national ad sales representation of Sports USA’s live play-by-play coverage of NFL and NCAA football through...
Global ad spend up 3.5% in Q2
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5% in Q2 2013 and 3.5% on a year-over-year basis for the...
Toyota, Chevrolet and Ford dealers accelerate
Last week in the Media Monitors TV SPOT TEN, Automotive sped up their use of TV. ABC TV Network maintained #1 status with 19,971...
Volkswagen has the funniest ad so far this year
Ace Metrix, television and video advertising analytics provider, has listed the leading contenders for funniest ads of 2013. Volkswagen’s “Choose Wisely” ad topped the...
MediaVest, Google sign major ad placement deal
Outside of the usual digital UpFronts in May, Google has signed its biggest cross-media advertising
Simulmedia adds Nielsen Buyer Insights
Simulmedia, a targeted television advertising company, has entered into a licensing agreement with Nielsen to add purchase data from Nielsen Buyer Insights (NBI) to...
Global TV spend up in 1H
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse...
Nissan, Chevrolet break into TV Spot Ten
Last week in the Media Monitors SPOT TEN, ABC TV Network regained #1 with 19,535 spots promoting their brand. Univision slipped into #2 with...
Toys”R”Us unveils Christmas campaign
Toys"R"Us has unwrapped its 2013 holiday marketing plans, including a new radio and TV campaign that will allow parents and gift-givers to experience the magic of Toys"R"Us through children's eyes. The company provided RBR-TVBR details on the buy:
Report: Programmatic buying to triple by 2017
According to Magna Global research, programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9 billion will be transacted through Real-Time Bidding (RTB), and another $3.5 billion will be transacted through other programmatic/automated platforms (including social media). Programmatic buying is the automation of the buying and selling of desktop display, video and mobile ads using real-time-bidding.
Latinas turn to digital for purchase decisions
As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out...
The Tacher Company signs WOLF Radio/Foxfur
Independent rep firm The Tacher Company has aligned itself with WOLF Radio Inc. and Foxfur Communications LLC as the station groups’ exclusive national rep....