Target, Neiman Marcus partner with ABC
It’s a holiday integration with ABC’s hit series “Revenge”: In addition to unveiling their holiday collection, Target and Neiman Marcus will be the sole...
Internet ad spend grows more than other media in first half
Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas...
Planned Parenthood spending $800k on anti-Romney radio ads
Planned Parenthood’s political division announced plans for an additional $828,000 in anti-Romney radio advertising in the swing states of Virginia and Colorado in the...
The Tacher Company signs Mt. Rushmore
Bellevue, WA-based Independent rep firm The Tacher Company has aligned with Mt. Rushmore Broadcasting, owner of KASS FM and KQLT FM in Casper, Wyoming....
Nielsen Online Campaign Ratings launches in UK
The solution, like here in the U.S., allows advertisers to measure the ability of online ad campaigns to reach their intended audiences with a...
D.R.A.G. attends Fiat grand opening
Bill Burton, President of the Detroit Radio Advertising Group, was in attendance at the Fiat of Lakeside grand opening in suburban Detroit recently. The...
DiClemente cuts US ad forecast
Barclays analyst Anthony DiClemente has cut his U.S. ad growth forecast for 2012 and 2013, and now is predicting 4% ad growth for this...
Latest campaign spend in swing states
While North Carolina would seem the swing state President Obama is least likely to win, his campaign is still holding spend steady there. Obama's...
Internet ad revenues rise $17 billion in first half
In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, a 14% increase YOY, according to the...
Ads running to legalize marijuana in three states (video)
In November, voters in Colorado, Washington and Oregon will consider legalizing marijuana for recreational use. Although similar initiatives have failed in the past, this...
Effective ads marry message with impact
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis...
Pepsi launches “Live For Now” ad
Pepsi teamed up with pop stars One Direction and NFL icon Drew Brees for the latest extension of its "Live For Now" effort. The...
Angels Baseball, U of Redlands pull ads from “The John and Ken Show”
The "Take John and Ken Off the Air" campaign announced Angels Baseball and University of Redlands have withdrawn their ads from the KFI-AM LA...
Point Broadcasting creates SoCal sales and marketing division
Point Broadcasting, which operates three SoCal radio groups, announced that the sales and client marketing services across its radio station clusters and affiliated companies,...
NRA attacks Pres. Obama in TV ads (video)
After the National Rifle Association endorsed Mitt Romney for president last week, the group aired its first TV ad of the 2012 election season...