Hotels.com books new radio, TV campaign
The effort broke 2/23 during popular cable programming and will continue to run on major networks and adjacent to hit TV shows in the US and Canada. The campaign, which will also include Captain Obvious social media activations, email marketing, radio spots, cinema, and online banners and video, represents the biggest creative launch in the 23-year history of Hotels.com.
Papa John’s chooses Grey as new AOR
Papa John’s, the world’s third largest pizza delivery company, has selected Grey as its new
Focus 360 signs INRIX Traffic
Focus 360 has entered into an agreement with INRIX, a leading worldwide provider of traffic info and driver services, to provide sales representation and affiliate support in the US. This partnership will result in the debut of INRIX in the U.S. as a direct provider of local traffic content to radio stations.
See the USA in a Chevrolet: #1
In last week’s Media Monitors TV Spot Ten, Chevrolet moved into #1 airing 21,255 spots. McDonald’s slipped to #2 with 19,921 spots, while Nissan moved up from #5 to #3 with 19,903 ads. Toyota took #4 running 14,944 commercials and AT&T Wireless jumped from #10 to #5 with 13,837 spots.
PrecisionDemand awarded patent for TV ad targeting
PrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated
Sofitel Luxury Hotels launch global campaign via CNN
CNN International announced that Sofitel Luxury Hotels is bringing its first ever global television ad campaign
Telemundo partners with Dr Pepper
Telemundo Media announced a multiplatform partnership with Dr Pepper to celebrate Telemundo’s on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars.
Google strikes upfront with Magna Global
Even though the official NewFronts don’t begin until April, Google has made a major score in its efforts to
Mickey D’s goes to the head of the class
In last week’s Media Monitors TV SPOT TEN, McDonald’s moved from #2 to #1 airing 20,086 spots last week on Broadcast TV. Toyota increased from #5 to #2 with 18,989 commercials, while Progressive regressed from #1 to #3 running 17,822 spots. Chevrolet soared from #28 to #4 with 15,950 ads and Nissan leapt from #19 to #5 with 15,413 spots.
Red Bull Global Rallycross signs with NBC
Red Bull Global Rallycross announced a multi-year partnership with NBC Sports Group, beginning with the
Dunkin’ Donuts pulls ads on WEEI
Dunkin’ Donuts has cancelled all advertising on the Entercom Boston/New England sports
SCBA Quarterly Market Guidance Report announced
The Southern California Broadcasters Association announced a new, extensive planning and research report for
Unilever signs with WPP
Unilever has signed an agreement with WPP for an aggregated customized approach to Shopper Marketing in the US. A new group within the agency...
Long John Silver’s launches new TV campaign
The effort, launched with "provocative, thought-driven" television ads, uses contrasting imagery of fish and
Democratic leaders want to ban e-cig ads
On 2/12, Rep. Henry Waxman, Sen. Tom Harkin, and Rep. Peter Welch sent a letter to California AG Kamala Harris, Iowa AG Tom Miller and Vermont AG William Sorrell urging them to classify electronic cigarettes as cigarettes under the Tobacco Master Settlement Agreement (MSA) to prevent e-cigarette companies from targeting youth and getting them addicted to their products.