Arbitron releases RADAR December 2012 ratings
They don’t supply the rankers anymore, so there’s not much to say: Arbitron reported in its December 2012 RADAR ratings that over 181 million...
CALM Act kicking in soon for TV spots
Beginning Thursday, TV stations and cable providers are required to keep the volume of commercials at a level consistent with programming.
The Commercial Advertisement Loudness...
Lexus partners on another “Restaurant Impossible”
Food Network and Lexus have partnered to produce a one-hour holiday special episode of Food Network’s popular Restaurant Impossible, the first course of an...
Report: TV’s currency will change, but not to C7
Brian Wieser, Pivotal Research Group analyst, says in a new report that broadcast networks have become increasingly vocal in recent weeks about their intention...
Verizon DVR parent monitors room, sends targeted ads
A patent application from Verizon describes a DVR set-top box that would watch the living room for "ambient actions" like people singing, fighting, or...
Pandora CEO: “Fiscal Cliff” to blame for slow ad sales
The "fiscal cliff" is to blame for Pandora's lowered revenue guidance, not increasing competition, the company's CEO Joe Kennedy said on CNBC's "Squawk on...
Lincoln launches largest advertising campaign yet
In an attempt to reinvent itself, Lincoln launched the effort 12/3 in conjunction with its new 2013 MKZ sedan. As part of the multimedia...
Radio listening remains steady
Arbitron announced highlights from its December 2012 RADAR 115 National Radio Listening Report. The report shows radio’s audience holding steady year over year, reaching...
ZenithOptimedia sees 4.3% US ad spend growth for 2012
Given the current economic conditions and expected ad market, ZO is projecting a 4.3% increase in ad spending for 2012, consistent with their October...
The AMEX Channel interactive TV campaign launches
American Express and BrightLine announced the rollout of the “largest Interactive TV campaign ever executed,” enabling cardmembers and prospects to have an interactive on-demand...
Microsoft launches Google-bashing campaign for Bing
Bing is calling out Google in a message geared toward holiday shoppers. The campaign is called “Don't Get Scroogled,” complete with a video and...
Joe’s Crab Shack names new AOR
Ignite Restaurant Group announced McCann Erickson New York as AOR for its restaurant brand Joe’s Crab Shack, with planning and buying to be handled...
Barnes & Noble unveils holiday effort for NOOK HD (video)
Via Mullen NY, NOOK Media, a subsidiary of Barnes & Noble, introduced “Dear Santa” – a new spot in the holiday campaign designed to...
Time Warner Cable, AT&T AdWorks enhance partnership
Time Warner Cable Media (TWCM), the ad sales division of Time Warner Cable, announced the enhancement of its AT&T AdWorks agreement effective for the...
Reaching Gen Xers with TV advertising
Although a smaller population than Boomers and Millennials, Gen X’s tendency toward affluence, technological savvy and brand loyalty make them unique characters in the...