AdTheorent releases Q4 mobile ad performance report
AdTheorent, the largest 2nd generation mobile ad network, analyzed 1.2 billion impressions from electronics
Google scores 2013 Brand of the Year, Ad of the Year
Ace Metrix, which supplies television and video advertising analytics, has awarded a Brand of the Year title to 20 brands from the most competitive...
State Obamacare exchanges “splurging” on ads
The Daily Caller says that while Maryland’s Obamacare exchange has been struggling to get past crashes and glitches, the state has continued
Toyota tops the TV Spot Ten
On the Media Monitors TV Spot Ten, Toyota surged from #6 to #1 last week with 20,976 spots. Nissan was solid at #2 with...
Pandora music choices = ad selection
Sure, Pandora can send you ads based on user data, location, device and the like, but a NY Times article details how the selection...
Staples launches “Make More Happen” (video)
The office supply chain is taking the latest step in its reinvention with the launch of “Make More Happen,” a new tagline and campaign...
KFC launches campaign for new Boneless Chicken
KFC announced a twist to its Boneless chicken by offering it for a limited time in the brand’s signature Extra Crispy recipe. Extra Crispy...
Walmart, Macy’s, JCPenney, Sears end 2013 in Spot Ten
Walmart led the way in the Media Monitors TV Spot Ten with 25,766 spots. Coming in #2 was Univision with 23,978 ads, while ABC TV Network landed at #3 airing 23,918 spots. Nissan finished at #4 with 23,419 spots and Macy’s edged up to #5 running 20,480 spots.
Applebee’s wants customers in new TV spots
With two new dishes, Applebee’s restaurants is turning to social media to find its most over-the-top fans to appear in a TV commercial and tell the story of its “Unbelievably Great Tasting & Under 550 Calories Menu.” An Applebee's spokesperson tells RBR-TVBR about the TV buy:
Horizon Media scores Burger King
BK moving its domestic planning and buying assignment from Starcom to Horizon Media after a review. The incumbent was Publicis Groupe's Starcom, which picked up the chain's business in 2011 without a review. It's believed that Starcom still has BK’s European business—for now.
Walmart on top, Target pulls back
With all the news focus on Target last week, Walmart continue to crank out the ads with 28,007; making them #1 again. Coming in...
King’s Hawaiian taps Energy BBDO for new TV effort
King’s Hawaiian, the family-owned business popular for its original Hawaiian foods made with Aloha Spirit in Hilo, HI, has named Energy BBDO as its...
Facebook is #2 US digital ad seller in 2013
US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according...
Nielsen Tops of 2013: Advertising
The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, they identified the top 10 commercials and branded integrations of 2013. Why not learn from the best of the best?
El Rey Network signs GM to integration deal
Launching this week, El Rey is an English language cable network targeting Latino audiences. The debut is via deal with filmmaker Robert Rodriguez, El...