Sprint debuts “One Big Happy Framily”
Via DigitasLBi, the new advertising shows how Sprint consumers can invite friends, family and others to join their “Framily,” lowering everyone’s monthly rate. The TV ad shows how a Framily can be put together, starting with a family of four, “the girls, my lady,” adding friends (a fantasy football league) and others, such as the daughter’s boyfriend. It concludes with, “The Framily Plan from Sprint. With a new price, a new plan and an all-new network, there’s never been a better time to switch.” The spot is airing during primetime across national network and cable and there will be two additional spots to air at a later date. Sprint spokesman Dave Mellin tells RBR-TVBR the buy aired/airs on:
H&R Block returns to TV
Last week in the Media Monitors TV Spot Ten, Progressive stepped into #1 with 19,697 spots. McDonald’s slipped into #2 airing 19,449 ads, while...
Princess Cruises launches “Come Back New”
Via Goodby, Silverstein and Partners, Princess Cruises is launching a $20 million ad campaign--the company's most extensive ever--and marks
Royal Purple taps Harmelin Media, Circle One
Premium synthetic lubricant manufacturer, Royal Purple has appointed two separate agencies
RAB, Broadcasters Foundation set Ron Ruth Memorial event
The Radio Advertising Bureau in conjunction with the Broadcasters Foundation will host a memorial benefit
Advertising vs. agencies, dinosaurs vs. cockroaches
We have long argued against the risks towards agencies that are associated with the rise of technology in general and the web in particular....
Regional Reps welcomes Kathleen Miller Fink
Regional Reps, the country’s oldest and one of the largest independent sales representatives specializing in small and medium market Radio stations, welcomes Kathleen Miller...
SoCal radio had a great December
The Southern California Broadcasters Association (SCBA) announced LA Radio market revenue enjoyed
Americans for Prosperity spending big bucks against Dems
Since September, Americans for Prosperity, a group financed in
ANA, Advertising Coalition speak out against proposed ad tax
The Association of National Advertisers and the Advertising
Jelli adds HOT 97, others to radio ad platform
Jelli, the cloud-based ad platform for radio, has signed agreements to deploy RadioSpot with Emmis’ Urban WQHT-FM (HOT 97) in New York City, WPWX-FM...
J.G. Wentworth launches next “877-Cash-Now” effort
Via Karlin+Pimsler, J.G. Wentworth, a leader in purchasing structured settlement payments and annuity payments
SCBA details record breaking SoCal traffic data
This is important because you can use this type of data in your market to sell radio time against: The Southern California Broadcasters Association,...
GEICO, Ford Pillsbury get major gains in TV spots
In the Media Monitors TV Spot Ten for last week, McDonald’s leapt into #1 airing 23,858 spots. Progressive also moved up from #5 to...
Nielsen Catalina Solutions releases TV Volumetric Ratings
Nielsen Catalina Solutions (NCS), which helps consumer packaged goods (CPG) advertisers improve their return on ad spend by linking what consumers watch with what...