The Current pacts with local brewer
The Current, from Minnesota Public Radio, brings listeners the best authentic new music alongside
Magna Global: Media ad revenues to reach $168B this year
Magna Global has forecast that US media owners' ad revenues will
OxiClean, Colgate catapult into Top Ten
In the Media Monitors TV SPOT TEN last week, McDonald’s remained at #1 airing 24,118 spots. Chevrolet stayed at #2 running 16,692 commercials, while Allegra was solid at #3 with 16,115 spots. The Ford Dealer Association moved from #7 to #4 with 14,295 ads and Toyota surged from #9 to #5 with 13,055 spots.
Hill Holliday signs Rentrak for ratings currency
Rentrak announced a new national television ratings contract with Hill Holliday, the nation's 14th largest ad agency. Hill Holliday will utilize
e-cig manufacturer speaks out on proposed FDA rules
On 4/25, Ranking Member of the House Committee on Energy and Commerce Henry Waxman
Taco Bell tests Chipotle competitor: “U.S. Taco Co.”
Taco Bell is launching a fast-casual concept in Huntington Beach CA and another SoCal location: U.S. Taco Co. Taco Bell CEO Greg Creed told AdAge the idea started to take shape about a year ago, after the company did some routine consumer-segmentation research. The company found "a number of segments that provide growth for Taco Bell." One of those segments is made up of consumers who are willing to spend a little more for higher-quality ingredients and better atmosphere beyond what the traditional fast-food chain offers.
Jelli adds 188 stations on RadioSpot in Q1
Jelli, a programmatic ad platform for the $40 billion global radio market, announced major milestones during a record-breaking quarter of expanding
AdLarge signs Pulse 87 NYC
AdLarge Media has signed an agreement for exclusive digital ad sales representation of Pulse 87 New York, the online Electronic Dance Music (EDM) radio station, including its on-demand and mobile platforms.
Cars, cosmetics and department stores
In last week’s Media Monitors TV Spot Ten, McDonald’s is back on top with 20,390 ads. Chevrolet made a move from #6 to #2 airing 17,549 spots, while Allegra slipped from #1 to #3 with 15,147 spots. L'Oreal leapt from #13 to #4 with 13,982 commercials and Neutrogena nudged from #9 to #5 running 13,335 spots.
Mindshare, The Weather Company partner
Mindshare North America and The Weather Company announced a non-exclusive partnership whereby The Weather Company’s WeatherFX
IMG names Eddie Quagliariello VP/National Radio Sales
IMG College announced a new strategy for optimizing its coast-to-coast radio network, naming Eddie (“Eddie Q”) Quagliariello to VP
Hispanic marketing: completing the circle
They represent 17% of the US population. They’re younger. They have over a trillion in spending
Radio Mercury Awards deadline extended
The Radio Mercury Awards final deadline has been extended to April 30. Entry eligibility is also extended to include radio work that's been broadcast, on-air or digitally, in the 16 months between January 1, 2013 and April 30, 2014. Agencies and radio stations can submit their best radio commercials, campaigns, PSA's, integrated campaigns and innovative radio.
Senators discuss e-cig marketing
With public health concerns regarding the marketing of electronic cigarettes – or e-cigarettes – and the use of the products both on the rise, Sen. Dick Durbin and Rep. Henry Waxman, Ranking Member of the House Energy and Commerce Committee, have repeatedly called on the FDA to promptly issue deeming regulations that would expand the agency’s regulatory authority over tobacco products, including e-cigarettes.
Viacom, Mass Relevance partner for “EchoGraph”
EchoGraph is a social media measurement platform that will track and analyze social activity for