Jelli’s RadioSpot getting major traction
RadioSpot is now automating 4 billion radio ads on more than 350 radio stations in 128 cities: Jelli formally launched its programmatic ad platform...
American Target Network expanding to radio
Direct response radio buying specialist Brett Charest has joined American Target Network as Vice President of Radio
GroupM launches new multicultural analytics unit
The new division, called Multicultural Marketing Analytics, is dedicated to researching, measuring and analyzing the performance of marketing
Global ad spend: TV remains champ; display ads catching up
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with...
L’Oreal and Honda Break Top Ten
Toyota was #1 in the Media Monitors TV Spot Ten last week with 17,510 spots. McDonald’s kept #2 with 16,550 spots, while Honda made...
DIRECTV, DISH combine addressable ad platform
The satcasters have combined sales efforts for addressable advertising allowing statewide political
Save Our Water launches radio campaign
Save Our Water, a statewide water conservation education program in California, launched a four-week
NABOB, NNPA left out of tobacco ad buy
On 1/23 Target Market News broke the story that DOJ and the largest tobacco companies had negotiated a consent order in the long running...
Study: Top cultural trends affecting consumers, brands (video)
Media agency Mindshare has released findings from Culture Vulture 2014, an annual comprehensive overview of
Clear Channel Airports, SmartTray pact on flight trays
Clear Channel Airports, a division of Clear Channel Outdoor, announced a partnership with SmartTray
Media Monitors keeps MRC Accreditation
The accreditation has been continued for its radio spot data service. Media Monitors, a subsidiary of RCS
Simulmedia, FourthWall Media expand partnership
To deepen Simulmedia’s TV audience analytics and help build the next generation of purchase-based closed loop ad targeting on TV, Simulmedia, an audience-targeted TV...
Radio ads move the needle for home improvement
Findings from RAB’s Finding Consumer Trends (F.C.T.) Report show that when consumers are determining their next home improvement project, radio ads influence that decision....
ANA opposes ad tax provision in Baucus tax reform draft
Here’s the latest development with the ANA and the Ad Tax proposal: Advertising is a driving force
Asia Pac’s growth buoys global ad spend in Q3
Global ad spend rose 3.2% in Q3 YOY, closing the first three quarters of the year also at 3.2%, according to Nielsen’s quarterly Global AdView Pulse report. The Asia Pacific region’s powerhouse ad market continues to expand, driving the Q3’s global ad growth. This market grew 7.0% for the first three quarters of 2013 YOY. North America’s ad market waned slightly (1.3%) during Q3 but still ended the first three quarters with a gain of 1.7% YOY. The absence of heavy political advertisements surrounding last year’s U.S. election is likely the cause.