Saturday, October 5, 2024

Univision forms full-service internal agency

The “Univision Agency” will oversee a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties. It will...

T.G.I. Friday’s launches radio, TV effort

"Why Not?" is the name of the restaurant chain’s new campaign and really, at least temporarily, its new tagline. The effort embodies the freeing...
Chevrolet

Chevy’s new tag: “Find New Roads”

Chevrolet announced it is dropping its “Chevy Runs Deep” slogan and replacing it with the new tagline “Find New Roads,” saying that it’s better...

Kaley Cuoco and Shatner star in new Priceline campaign (video)

We knew they wouldn’t kill him off for good: William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS' "The Big...
The Tacher Company

The Tacher Company signs Reising Radio Partners

Independent rep firm The Tacher Company has aligned with Reising Radio Partners of Columbus Indiana. Reising Radio Partners Stations include: WRZQ FM Hot A/C WYGB FM...
Taco Bell

Taco Bell buys Super Bowl spot

The spot via Deutsch, LA is its first, since the agency was recently added to Yum! Brands’ agency list. According to AdAge, the 60-second...
The Tacher Company

The Tacher Company signs WHPY

Independent rep firm The Tacher Company  has aligned with Kensington Digital Media’s WHPY FM Nashville. With this signings, Tacher further solidifies their presence as...

NRRC names new leadership

Premiere Networks SVP/Director of Research Len Klatt has been named Chairman of the Network Radio Research Council (NRRC) in the organization’s December meeting. American...

Aflac Duck gets hurt in new campaign

After being bonked by soccer balls, swatted with logs, plunged into the Grand Canyon, and singed on a barbecue grill, the Aflac Duck is...

Mars Chocolate re-ups with FLW

FLW, the industry’s premier tournament-fishing organization, says Mars Chocolate North America has extended their sponsorship throughout the upcoming 2013 season with the world’s largest...
ConnecTV

ConnecTV launches ad network

Monetizing the ever-growing trend of TV viewers multitasking on their and smartphones, ConnecTV, the social network for TV fans, announced the television industry’s first-ever...

KFC’s “Couchgating” effort employs Gameday Bucket

There’s watching the game and then there’s “couchgating,” the act of enjoying a big time sporting event from the comfort of your couch. KFC,...
Go Daddy

Bar Refaeli added to Go Daddy Super Bowl spot

There was a bit of speculation for a while as to whether Danica Patrick would be in the next Go Daddy Super Bowl spot...

5-Hour Energy accused of false advertising

Living Essentials, distributor of its high-selling 5-Hour Energy drink, is under review by the National Advertising Division, who says one of its claims is...

2013 Honda Civic gets new campaign

The latest Civic ad push focuses on "makers and explorers like those who created a laser keyboard and 4moms origami stroller," said Honda in...