SCBA Quarterly Market Guidance Report announced
The Southern California Broadcasters Association announced a new, extensive planning and research report for
Unilever signs with WPP
Unilever has signed an agreement with WPP for an aggregated customized approach to Shopper Marketing in the US. A new group within the agency...
Long John Silver’s launches new TV campaign
The effort, launched with "provocative, thought-driven" television ads, uses contrasting imagery of fish and
Democratic leaders want to ban e-cig ads
On 2/12, Rep. Henry Waxman, Sen. Tom Harkin, and Rep. Peter Welch sent a letter to California AG Kamala Harris, Iowa AG Tom Miller and Vermont AG William Sorrell urging them to classify electronic cigarettes as cigarettes under the Tobacco Master Settlement Agreement (MSA) to prevent e-cigarette companies from targeting youth and getting them addicted to their products.
Progressive pushes to the top
In the Media Monitors TV SPOT TEN for last week, Progressive Insurance surged to #1 with 19,505 spots. McDonalds moved to #2 airing 17,486...
Nielsen launches “Local Buyer Reach”
It’s the latest offering from the Nielsen Local Insights product suite. Nielsen Local Buyer Reach connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations. The solution extends into 40+ buyer categories, including...
IAB defines cross-platform ad engagement
The Interactive Advertising Bureau (IAB) announced a new definition of advertising engagement and identified core metrics for digital and legacy ad engagement across platforms. While acknowledging that there can be no ‘’one size fits all approach’’, for the first time, both buy and sell sides agree on recommendations for metrics in the three categories of engagement: cognitive, emotional, and behavioral/physical.
IAB unveils 2014 NewFronts schedule
The Interactive Advertising Bureau unveiled a “super-sized” schedule for the third annual NewFronts marketplace, which expands
Harmelin Media launches Blue Diamond campaign
Philadelphia-based Harmelin Media says it’s a multimedia campaign effort for Blue Diamond Snack Nuts in support of their partnership with the U.S. Ski and Snowboard Association (USSA). With the assistance of Harmelin Media, Blue Diamond has been named...
Live365 partners with AdsWizz
On the heels of announcing an ad sales representation agreement with AdLarge Media, Live365, an online radio network offering broadcast services and curated radio programming, has also inked a deal with AdsWizz, provider of ad solutions for the digital radio and audio industries, to better target and monetize its audience.
AdLarge adds Live365
AdLarge Media announced an ad sales representation agreement with Live365, a leading online radio network offering broadcast services and curated radio programming.
Live365’s built-in music...
Hulu users tally top ads of Super Bowl XLVIII
Fans across the nation logged onto Hulu AdZone to vote for their favorite commercials during the game, and the results are in. From the...
McDonald’s moves into #1
In the Media Monitors TV SPOT TEN for last week, McDonald’s takes the lead with 18,613 spots. Toyota dropped out of first place to rest at #2 with 17,511 spots. H&R Block landed at #3 with 17,320 ads, while the US Department of Health and Human Services increases to #4 airing 14,269 announcements.
How to gain a product placement partnership that works
To kick off the fifth season of Cougar Town premiering on TBS, the hit series has partnered with Pinot’s Palette, pioneer of the upscale...
Industry and Services category hot last year
Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first...