2013 Super Bowl ad spend detailed
Super Bowl ads on TV have immense reach and cost big money. Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the...
Kia details Super Bowl spot (video)
Kia returns as a Super Bowl advertiser for the fourth time in a row. Its "Space Babies" spot for the 2014 Sorento is part...
90% of local ad sales managers expect revenue up in 2013
Nearly 90% of local media sales managers are expecting increases in advertising revenue for 2013 compared to last year, according to the newly released...
OneHealth Urgent Care launches effort on Cox Media (video)
Capital Group Holdings announced the launch of their television campaign for OneHealth Urgent Care, the company's wholly owned urgent care division. The campaign will...
Skechers to air two Super Bowl spots
Following up on last year’s Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, Skechers USA says its will return to...
Cinema, Internet ad spend on the rise
Ad spending rose 3.3% YOY, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the...
Aflac debuts Spanish-language TV ad
Aflac’s latest Spanish language spot, “Press Conference,” begins with a commercial titled Press Conference, in which a "doctor" answers questions about an undisclosed accident...
New ANCO campaign relies on television
Federal-Mogul’s ANCO wipers brand is connecting with millions during the prime wiper selling season through a far-reaching television, digital and print campaign. ANCO wipers...
Taco Bell unveils details on Super Bowl ad (video)
Via Deutsch LA, the :60 second Live Mas spot is titled “Viva Young” is scheduled to debut during the third quarter of the game...
Report: Local TV ads had biggest effect on 2012 election
Jack Poor, the TVB’s VP of Political Research and Analysis, has issued a statement and supporting research based on TVB’s analysis of the 2012...
Ameriprise launches new TV campaign
Ameriprise Financial says it is scheduled to begin airing this Sunday, 1/20 during the National Football League’s NFC Championship game. The broadcast ads highlight...
Global ad spend up 4.3% in Q3 2012
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up...
Church’s Chicken signs new agency
Rob Crews, EVP and Chief Marketing Officer for Church’s Chicken announced today that ESW Partners Chicago will be Church’s new creative AOR. The agency...
Fox Hispanic Media sets upfront date
The marketing and advertising sales arm of Fox’s portfolio of Spanish-language channels and networks, announced its 2013 Upfront presentation will be held in New...
The Tacher Company signs Mt. Washington Radio
Independent rep firm The Tacher Company has aligned with Mt. Washington Radio who operate WMWV-FM and WVMJ-FM in North Conway, NH and Berlin/Gorham, NH....