Unilever drops “Armpit of America” campaign in NJ
Unilever announced it will not go forward with a billboard that was scheduled to go live in July. Some residents of the Garden State think a planned billboard for Dove deodorant was in bad taste.
McDonald’s Moves into #1
Last week in the Media Monitors TV SPOT TEN, McDonald’s ran 22,913 spots on broadcast TV putting them at #1. The US Department of Health & Human Services climbed up to #2 airing 15,446 announcements, while Nissan nudged down to #3 with 14,560 spots. Toyota was steady at #4 with 13,668 spots and the Ford Dealer Association parked at #5 with 13,254 spots.
VH1 and VH1 Classic expand deal with AdLarge, KMG
VH1 and VH1 Classic have moved radio distribution and national ad sales for all its programming services for rock and classic rock stations to KMG Networks and AdLarge Media, respectively. The move is an expansion on an already existing relationship among the three firms.
Nielsen, Simulmedia look at future of video ads
Last year, Nielsen and Simulmedia brought together a core group of researchers, marketers and
Hotels.com books new radio, TV campaign
The effort broke 2/23 during popular cable programming and will continue to run on major networks and adjacent to hit TV shows in the US and Canada. The campaign, which will also include Captain Obvious social media activations, email marketing, radio spots, cinema, and online banners and video, represents the biggest creative launch in the 23-year history of Hotels.com.
Papa John’s chooses Grey as new AOR
Papa John’s, the world’s third largest pizza delivery company, has selected Grey as its new
Focus 360 signs INRIX Traffic
Focus 360 has entered into an agreement with INRIX, a leading worldwide provider of traffic info and driver services, to provide sales representation and affiliate support in the US. This partnership will result in the debut of INRIX in the U.S. as a direct provider of local traffic content to radio stations.
See the USA in a Chevrolet: #1
In last week’s Media Monitors TV Spot Ten, Chevrolet moved into #1 airing 21,255 spots. McDonald’s slipped to #2 with 19,921 spots, while Nissan moved up from #5 to #3 with 19,903 ads. Toyota took #4 running 14,944 commercials and AT&T Wireless jumped from #10 to #5 with 13,837 spots.
PrecisionDemand awarded patent for TV ad targeting
PrecisionDemand, provider of data-driven TV ad targeting, has been awarded a patent for its proprietary automated
Sofitel Luxury Hotels launch global campaign via CNN
CNN International announced that Sofitel Luxury Hotels is bringing its first ever global television ad campaign
Telemundo partners with Dr Pepper
Telemundo Media announced a multiplatform partnership with Dr Pepper to celebrate Telemundo’s on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars.
Google strikes upfront with Magna Global
Even though the official NewFronts don’t begin until April, Google has made a major score in its efforts to
Mickey D’s goes to the head of the class
In last week’s Media Monitors TV SPOT TEN, McDonald’s moved from #2 to #1 airing 20,086 spots last week on Broadcast TV. Toyota increased from #5 to #2 with 18,989 commercials, while Progressive regressed from #1 to #3 running 17,822 spots. Chevrolet soared from #28 to #4 with 15,950 ads and Nissan leapt from #19 to #5 with 15,413 spots.
Red Bull Global Rallycross signs with NBC
Red Bull Global Rallycross announced a multi-year partnership with NBC Sports Group, beginning with the
Dunkin’ Donuts pulls ads on WEEI
Dunkin’ Donuts has cancelled all advertising on the Entercom Boston/New England sports