Opus Broadcast Systems signs Local Focus
Opus Broadcast Systems’ Medford, OR stations have signed Local Focus as their National Sales Representative. The stations include The Drive 102.7, The Rogue 96.9,...
Budweiser produced most effective ad of the Super Bowl
Budweiser’s minute-long Clydesdale ad was the most effective ad of Super Bowl 2013, according to Ace Metrix, television and video analytics provider. The ad,...
The Tacher Company signs Bee Broadcasting
Independent rep firm The Tacher Company has aligned itself with Bee Broadcasting as the station group’s exclusive national rep. The group operates the top...
Calvin Klein campaign follows Super Bowl
Calvin Klein’s first-ever commercial during Super Bowl XLVII introduced the new Spring 2013 global campaign. The high-profile Super Bowl debut supported the launch of...
Anheuser-Busch gets top spot in USA Today ad meter
Anheuser-Busch took the top stop in the 25th annual USA TODAY Super Bowl Ad Meter. The winning ad featured a touching moment between a...
NewFronts schedule is bigger than ever
The Interactive Advertising Bureau has revealed the schedule for the second annual Digital Content NewFronts, which will be held 4/29 through 5/3 in New...
Radio represented at National Auto Show
Bill Burton, President of the Detroit Radio Advertising Group (DRAG), reports that the National Automobile Show in Motown was a smashing success. He tells...
The Tacher Company signs Rochelle Broadcasting
Independent rep firm The Tacher Company has aligned itself with Rochelle Broadcasting as the station group’s exclusive national rep. The group operates WRHL-FM as...
Entravision re-names LER “Entravision Solutions”
Entravision Communications has changed the name of its Lotus Entravision Reps (LER) to Entravision Solutions, a national sales and marketing organization specializing in Spanish-language...
A look at the latest ad spend by sector
Despite moderate global growth in ad spend, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report....
Report: Super Bowl ad spend justified in subsequent online visits
Super Bowl sponsors have a new rationale for the record $4 million they’re spending on some 30-second spots this year: viewers of the most-watched...
Gun shops facing stricter cable spot regulations
The nationwide gun debate is moving to local gun shop advertising as well: Time Warner Cable is placing more stringent controls on commercials advertising...
Marketers to increase social media ad spend this year
U.S. consumers spend 20% of their online time and 30% of their smartphone time on social media—accounting for a whopping 121 billion minutes each...
Barbasol effort uses radio, TV
Barbasol has launched “Shave Like a Man,” the company’s first new campaign since 2008, and the brand’s largest national, multi-media effort in its 94-year...
PTC slams Kate Upton Mercedes Super Bowl ad
Kate Upton’s Mercedes-Benz Super Bowl ad is just as one would expect; sexy. But is it too racy for television? The Parents Television Council...