Stop selling ads and do something useful
Banner ads didn't always suck. I should know. I helped create the first one. My children tell me that's like inventing smallpox. It was...
TargetSpot signs six new streams
TargetSpot, the largest Digital Audio advertising network, says it will deliver in-stream audio ads for six new partners – Songza, Radionomy, just hear !t,...
China bans ads for luxury products
Perhaps in an effort to keep its citizens content (it too is seeing a widening gap between the rich and poor), China’s ban of...
Optimizing DR for radio, TV with e-verification
The world moves pretty fast. In the world of direct response (DR) advertising, it moves even faster. In fact, the faster, the better. That’s...
JAKKS Pacific, Univision pact for “El Chavo”
US toymaker JAKKS Pacific has been appointed as the North American Master Toy Licensee by Univision to manufacture, distribute and market a line of...
Radio Mercury Awards names final round judging panel
The Radio Mercury Awards announced the final round judging panel for the 22nd Annual Radio Mercury Awards. This year’s panel of top level agency...
Joe’s Crab Shack effort celebrates Gulf Coast roots
Joe’s Crab Shack unveiled its new brand positioning via cable and online, focusing on promoting and sharing the food, culture and lifestyle of the...
Dish’s new campaign says goodbye to TV spots
It’s an amusing spot, but is sure to raise the hackles of broadcast networks even more. In the latest effort, Dish is bringing back...
ZenithOptimedia releases New Media Forecast
The new report identifies the top 19 digital markets across the globe, ranked according to a combination of absolute size and percentage of total...
The “Scion Story” branding effort adds new TV spots (video)
The real lives of five young entrepreneurs form the backbone of Scion's newest national campaign, "Make Every Second Count," have launched at www.scion.com and...
Florida rolls out new tourism campaign
Florida is rolling out new a new advertising campaign with the slogan "Must be the sun." The ads are aimed at northerners dreaming about...
CCME’s Connections sales group restructures
Clear Channel Media and Entertainment announced that Connections, a group within the company’s National Sales, Marketing and Partnerships division that focuses on expanding alliances...
Coldwell Banker unveils “We Believe” ad (video)
The new national television commercial which continues the brand’s “Value of a Home” campaign from last spring, will debut 2/10 on the 55th annual...
Top ads of Super Bowl XLVII
Between the 108.7 million viewers and the $4 million price tag on a 30-second advertising spot, Super Bowl XLVII created the type of opportunity...
NPR launches multimedia pilot campaign
NPR launched an integrated advertising campaign in four markets this month to drive visibility and grow the number of listeners who tune in to...