JAKKS Pacific, Univision pact for “El Chavo”


UnivisionUS toymaker JAKKS Pacific has been appointed as the North American Master Toy Licensee by Univision to manufacture, distribute and market a line of toys inspired by “El Chavo,” the popular comedy series that airs in the U.S. and Spanish-speaking countries worldwide.

The “El Chavo” product line from JAKKS Pacific will include action figures, plush, dolls, role play products, dress up, seasonal toys, table top games and novelty items that celebrate the world of “El Chavo” including a variety of characters seen in “El Chavo Animado,” the animated series airing on the Univision Network, Sundays at 4 p.m. ET/PT. JAKKS is expected to launch the “El Chavo” product line in Fall 2013.

The most-watched television sitcom in Mexican history, “El Chavo” was made famous by comic Roberto Gómez Bolaños over four decades ago. The show has delighted audiences across all of Latin America, Spain and the U.S. for over 25 years – reaching more than 350 million viewers worldwide. Showcasing one of the most adored characters in Spanish-language television, “El Chavo Animado” on Univision will bring the nostalgia and popularity of the original series to a new generation.

“We are excited to finally bring ‘El Chavo’ to every home in the United States,” said Maca Rotter, executive director, Televisa Consumer Products, the entity which holds the rights for “El Chavo” in Mexico. “Transmitting the excitement and personality of this beloved character to every child is our goal.”