Adbiz

Restaurant advertisers spend considerable dollars on campaigns aimed at getting consumers to eat up their creative concepts and, ultimately, their food. Notably, more than...

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does...

The new ad updates the Aflac Duck’s recovery in key Hispanic markets across the country: The funny and informative ad debuts 4/15 on local...

Via Havas Worldwide New York, the "Most Interesting Man in the World" is back as Dos Equis announced the launch of its 2013 creative...

In a report from The Wall Street Journal, GM’s marketing VP for its Chevrolet division, Chris Perry, was quoted as saying that the company...

Digital and social media play a big role in the pre-shop behaviors of Millennials, but so does a more traditional medium: radio. Millennials (born...

GroupM is expanding its lineup of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. The announcement was made...

RBR-TVBR spoke with Zach Korman, Creative Director, Ogilvy & Mather, about Holiday Inn Express’s new, multi-million dollar Stay Smart campaign which features two new TV spots that bring back renowned tag, “But I Did Stay at a Holiday Inn Express Hotel Last Night”. We asked who the target audience is and how the creative was crafted to will resonate with that audience: Said Korman: “Our target audience is the smart traveler, 25-45 years old. Skewing, but not 100% male. Pragmatism & practicality drive choice in this category. Our target doesn't want to pay for more than what they want or need. When they do this, they feel SMART. Creatively the campaign celebrates that wisdom. We wanted to refresh a beloved campaign and reintroduce it a current audience by developing new and unexpected scenarios where we see our heroes demonstrating those exceptional "smarts." By giving the ads a slight cinematic feel, we felt we could add to the misdirect as a consumer might not take it for a broad comedy piece initially, helping to add weight to our inevitable punchline.”

Via AOR Ogilvy & Mather, Holiday Inn Express’s new, multi-million dollar Stay Smart campaign features two new TV spots that bring back renowned tag,...

Nestle's U.S. division has awarded planning buying duties to WPP's GroupM. The incumbent was Publicis Groupe's Zenith. Nestle launched the review four months ago...

The Screen Actors Guild-American Federation of Television and Radio Artists has reached a tentative agreement on new television and radio commercials contracts with ad...