Daily’s Cocktails launches new television campaign
Daily’s Cocktails is supporting a new wave of tropical and light pouch products with new packaging, television spots, and promotions. Daily’s has introduced Bahama...
Nielsen Catalina Solutions signs Crown Media
Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, is acquiring a license to the analytical data needed to put its...
Latino populations growing fastest “Where we aren’t looking”
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami...
Can radio adopt smart hyperlocal strategy?
The concept of hyperlocal is finally starting to get some recognition in the Radio world. For the past 5 years, Radio seems to have paid little attention to Newspaper’s struggle with hyperlocal. Radio could have learned much by watching how print folks were fumbling hyperlocal. Radio could have used newspaper as an indicator of how NOT to do hyperlocal.
What is hyperlocal? According to Wikipedia, hyperlocal is “online news or content pertaining to a town, village, single postcode or geographically defined community.
Digital NewFronts kick off this week
InternetThis year the digital “NewFronts” are facing higher expectations, as more companies are spending more money for the second annual “official” event in NYC. Last year, Google, Hulu, Yahoo and others made glitzy presentations to advertisers. There will be plenty of the same this week as 18 digital content providers take on TV's upfront.
Hyundai pulls suicide ad (video)
Hyundai pulled a suicide ad 4/25 amid outcries from the public. The online effort featured a man trying to commit suicide
Consumer goods and telecom tops in 2012
While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, consumer goods and media sectors saw the biggest...
Audible Magic scores patents for automated TV ad recognition
Audible Magic, provider of automated content recognition (ACR) technology for “smart” consumer electronics and other applications, has been awarded six new technology patents, all...
DIRECTV signs WV to new addressable ad platform
Volkswagen of America is the latest company to “advertise smarter” by taking advantage of DIRECTV’s recently launched, national addressable ad platform. VV’s deal with...
Del Taco rebranding with new campaign
As Del Taco gets set to debut its new "UnFreshing Believable" campaign along with introducing its New Buck & Under and New Tastes menus, the popular Mexican quick-serve chain is finalizing its over-a-year-long mission to refresh and redefine how customers view the brand, its products and its service.
Tecate launches “Es Facil Ser Hombre”
Heineken USA’s Tecate brand, “cerveza con caracter,” announced the launch of a new campaign which targets Spanish-dominant men in the U.S. Titled "Es Facil...
AdLarge offers free broadcast calendar app
The ad sales firm for radio, digital and mobile content providers has introduced the first Broadcast Calendar App for iPhone and iPad, and is...
Simmons launches new TV effort
Simmons Bedding Company announced two new campaigns for its Beautyrest and Comforpedic from Beautyrest brands. These campaigns combined are expected to deliver 2.2 billion...
Who Wants More Money? Come and Get It!
A friend and client recently told me that he sees two kinds of people in the world--those obsessed by money and those who are...
The small screen scored big ad revenue last year
Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The...