Priceline prepares TV ad-spending push
The online travel-reservation company Priceline plans to sink even more money into its television marketing, according to a report by The Wall Street Journal.
Back-to-School drives advertisers to TV
Last week in the Media Monitors TV SPOT TEN, McDonald’s is back at #1 with 23,412 spots. Walmart slipped to #2 with 19,015 commercials, while Progressive stayed at #3 airing 13,573 spots.
WalMart muscles to the top
In the Media Monitors TV Spot Ten, Walmart moved from #13 to #1 airing 19,098 spots. McDonald’s was #1 but slipped to #2 running 18,985 spots. Progressive was steady at #3 with 16,102 ads
Stewart Layton named president of AdStaff Media
Stewart Layton has been named president of AdStaff Media, a media planning and buying company with headquarters in Memphis and
GroupM names new MediaCom CEO
GroupM announced two executive appointments, naming Harvey Goldhersz Chief Data Officer and
PTC calls Out McDonald’s for VH1’s “Dating Naked”
The Parents Television Council is calling on McDonald’s to reconsider its sponsorship of VH1’s “Dating
Dealer Associations continue push
Last week on the Media Monitors TV Spot Ten, McDonald’s remained at #1 airing 20,161 spots nationwide. Coming in #2 was the Ford Dealer Association, up from #4, running 15,078 commercials, while Progressive progressed from #7 up to #3 with 14,931 spots.
SCBA issues paper on consumer response to radio spots
The Southern California Broadcasters Association has published its latest
NRF revises annual economic forecast up
The National Retail Federation lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales are expected to grow significantly faster over the next five months. NRF forecasted in January that retail sales would grow 4.1% in 2014 over 2013, but the revision lowers the forecast to 3.6%.
CBS Local to acquire Eventful
CBS Local Media has entered into an agreement to acquire Eventful, Inc. a leading digital media company in the events discovery, communication and personalization business, it was announced by Anton Guitano, CBS Local Media COO.
Dealer Associations dominate Spot Ten
In the Media Monitors TV Spot Ten, McDonald’s maintained their grasp on #1 with 23,066 spots. Nissan nudged up from #6 to #2 airing 17,869 ads, while GEICO jumped up to #3 with 15,125 spots.
Advertisers switch to digital channels for tune-In
eMarketer reports ads for television shows aren’t just for the tube anymore. Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings—according to a June 2014 study by Mixpo and PromaxBDA. A report summarizing the results noted that this percentage held steady between 2013 and 2014, indicating that stations had seen success with such efforts.
A-B InBev launches US media agency review
Anheuser-Busch InBev is in the midst of a formal media agency review for the U.S., according AdAge. The incumbent is Publicis’ Starcom, which was selected to handle planning and research duties in late 2011. A-B InBev decided to outsource some of the media duties long handled by its in-house Busch Media Group.
McDonald’s drives-thru the pack
Last week in Media Monitors’ TV SPOT TEN, McDonald’s moved from#4 up to #1 with 23,425 spots. Rising from #16 to #2
WalMart moves to #1
In the Media Monitors TV SPOT TEN last week, Walmart jumped from # 7 to #1 with 21,331 spots. McDonald’s held the #2 spot for the second week in a row airing 18,968 ads, while the Toyota Dealer Association ascended to #3 with 16,718 commercials.