Advertising operations platform XR (Extreme Reach) and political advertising intelligence platform Kinetiq Political Insights have forged an integration initiative designed to help political advertisers across the U.S. “make faster, more informed media, market, and messaging decisions during the mid-term campaign cycle.”
Kinetiq Political Insights (KPI) combines Kinetiq’s real-time political ad monitoring with National Media Insights’ political ad spend data.
Through the partnership with XR, campaigns and agencies can now use that information alongside XR’s local and national ad delivery data and capabilities.
“In political campaigns, information is only as valuable as your ability to act on it,” said Kinetiq CEO Kevin Kohn. “By pairing Kinetiq Political Insights’ real-time view of competitive spend, creative, and market activity with XR’s local and national delivery capabilities, campaigns and agencies can adjust their media, markets and messaging in response to changing conditions before the opportunity passes.”
XR CEO John Batter added, “Political campaign marketers need to make critical decisions in hours, not days. That’s what makes this partnership so powerful. Kinetiq Political Insights shows marketers what’s happening across their spending, competition and messaging, while XR gives them the ad delivery data and critical infrastructure to act immediately. Marketers can see what’s changing and make a call before the opportunity is gone and the election is lost.”
