Oneida takes anti-Redskins campaign beyond DC
The campaign to pressure the Washington Redskins to change their team nickname has been waged over Washington DC radio airwaves, but now the Oneida Indian Nation is taking it on the road.
Michael Savage gets a sponsor
Cumulus Media Networks program “The Savage Nation” already has a12-year relationship with Swiss America Trading Corporation, and now its going to have an enhanced relationship for the next 12 months.
Walmart was #1 TV spot buyer
The results are in from the latest Media Monitor tally of America’s biggest TV spot buyers, and Walmart is at the top of the list, supplanting Univision. Here are the latest results:
FTC to discuss digital native advertising
The practice of sneaking advertising messages into news programs was a big inside-the-Beltway topic of discussion a few years back, and now the similar internet practices are coming under federal scrutiny. The FTC is hosting an event to look into it.
Low power owners team for typhoon relief campaign
Dan Viles of CANNY TV Productions and Randy Weigner of DTV LLC Stations are putting the combined reach of their LPTV fleet and production...
AARP Radio re-ups with MMG
AARP has renewed its radio representation agreement with Media Management Group for 2014. MMG continues to be responsible for ad sales, distribution and business...
Petry Media loses Journal, LIN Media?
Like TV NewsCheck, which broke the story, RBR-TVBR didn’t receive any calls back from Petry CEO Doug Fierro confirming the news. Not long after...
WestwoodOne listeners to rank Super Bowl radio ads
Certainly, it’s been done with Doritos and USA Today for Super Bowl TV ads, but what about radio? Well, WestwoodOne says it will launch...
AdLarge signs PromoSuite
It’s an agreement for exclusive national ad sales representation of inventory that is already measured in Nielsen Audio’s RADAR service and moving into AdLarge’s...
Univision and Walmart pour it on
In the Media Monitors TV SPOT TEN for last week, Univision ran 22,715 spots to top the list with Walmart maintaining #2 with 22,532...
CANNY Inc. expands Idaho Falls/Pocatello DMA offering
Dan Viles, CANNY Inc. GM, tells us they feel that with streaming and the huge number of networks available that even smaller rural cable...
Lexus launches multimedia December sales event (video)
The integrated effort for its annual “December to Remember” sales event is driven by modern fashion, pop music and rich colors. Focusing on the artistry, craftsmanship and precision that go into the cars, the campaign uses radio, print and online for incentives offered through 1/2. The TV spots will air on network television, cable television, sports channels and more.
Westwood One re-ups with Weather Channel
It’s a multi-year contract extension with The Weather Channel for ad sales representation. The renewal runs through 2016. The Weather Channel provides daily, customized...
Unleashing cross-platform: The tip of the spear
I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform...
Nielsen launches Nielsen Buyer Insights: Precision Marketing
It’s a new digital measurement service that enables the activation and measurement of online