Gray: Why Trump Will Buy Political
Gray Television executives reported Q4 and year-end earnings.
Olympics, Elections Get Media General Fired Up for 2016
Media General executives look forward to political and Olympic ad spend in 2016.
Radio Does Reach Millennials
Nielsen says radio reaches millennials best on weekends.
Walgreens Dominates, Again
In last week’s Media Monitors Radio Spot Ten report, Walgreens was on top again for a 5th week in a row
Progressive Movement
In last week’s Media Monitors TV Spot Ten, Progressive jumped from #6 to #1
NABOB Members to Pitch Ad Agencies
NABOB, Mediavest host a forum Feb. 26 for stations to pitch ad agencies.
Why Dish ARPU Tells Better Story
Dish subs decline but its ARPU is better.
Clinton Leads in Vegas TV Buys
Hillary Clinton's campaign has bought the most TV spots in Vegas ahead of Nevada Caucuses.
Sanders Blankets Vegas
Bernie Sanders has aired the most radio campaign ads in Las Vegas ahead of the caucuses.
NYMRAD: Radio Has Highest Rate of Return
Radio in the New York market saw a 3% increase in the fourth quarter 2015.
Why iHeartMedia Debt Levels Spooked Topeka?
IHeartMedia’s debt-levels are becoming too much for Topeka Capital Markets.
Cruz is Cruisin’ in SC
Ted Cruz has purchased the most radio ads in S.C. campaign markets to-date.
ComScore to Bust Out With New Ratings
ComScore CEO Serge Matta said cross-platform ratings are coming soon.
Radio Can Reach Key Voters Before Primaries
Radio leads other media in reaching those still open to political messaging.
Programmatic TV Ad Buying, Selling Webinar is Wednesday
BIA/Kelsey is offering a Webinar on TV programmatic ad buying & selling on Feb. 17.