Who’s Partnering on Small Business Financing?


Dollar SignTownsquare Media and Lendio are teaming up to develop small business funding alternatives.

We’ve been reporting that finding and securing capital is a challenge for many small businesses, especially broadcasters.

“Navigating endless applications and comparing various sources of capital can be confusing, intimidating and time consuming for small business owners,” say the companies.

Lendio’s marketplace simplifies and expedites the process, connecting business owners with a curated set of relevant funding sources.

Townsquare Chairman/CEO Steve Price says partnering with Lendio will allow the broadcaster to further support and service “our loyal SMB clients as a true business partner” while helping local economies at the same time. “Our core media products are designed to drive awareness, demand and growth for our clients which often leads these businesses to need additional capital – opening a new location, acquiring new equipment or funding incremental working capital.”

The launch will be supported by a marketing campaign with announcements on Townsquare’s radio stations, digital media and live entertainment platforms.”

Townsquare and Lendio will collaborate on exclusive information and offerings for small business owners, cross-promote appropriate products and services, and expand awareness and adoption of the Lendio marketplace nationwide.

Lendio CEO Brock Blake says the Lendio platform matches small business owners with 75+ lenders across various loan products.