What Auto Dealers Say About Media
Gordon Borrell predicts a "thinning" of media ad dollars coming from auto dealers after this.
Adweek Sold
Adweek has been sold to a private equity firm.
PCH Knocks on #1
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House moved into #1 with 20,613 spots
Burger King Tops McDonald’s
In last week’s Media Monitors Radio Spot Ten, The Home Depot continued its reign of dominance
TV Upfront Sales Increase
National television upfront ad sales are up.
Disney Shows NextRadio Ad Effectiveness
43.3% of users who heard the Demi Lavato song through the NextRadio app clicked to view the digital ad.
Sponsorship to Rise to Reach Millennials
Advertisers will need to use product placement more than TV ads to reach millennials.
Where is Clinton Spending on TV Ads?
Media Monitors tracks political ad buying in the top 60 TV DMAs.
Senators Want FTC to Tackle Ad Fraud
Two Senators seek answers from FTC about ad fraud.
Big Mac Tops TV
In the Media Monitors TV Spot Ten, McDonald’s took the top position with 20,511 spots
Auto Parts Pervade Radio
In the Media Monitors Radio Spot Ten, The Home Depot was #1 for the 15th week in a row
Why Charter Was Sued By Univision
Univision sues TWC in programming fee dispute.
Rest of 2016 Will be Better
Emmis' Jeff Smulyan tells investors both he and his peers believe ad revenues will improve in back-half of 2016.
NextRadio Dives Into the Pool
NextRadio is trying out an interesting promotion concept.
4A’s Looks for New CEO
Advertising trade association 4A's is looking for a new CEO.