Toyota to the Top
Last week in the Media Monitors TV Spot Ten, the Toyota Dealer Association took #1
Walgreens Grows
In the Media Monitors Radio Spot Ten, The Home Depot continues its run at the top
NextRadio Ads Deliver ROI Metrics for Aloft Hotels
The NextRadio ad campaign for Aloft Hotels went beyond reach and frequency.
Who’s Partnering on Small Business Financing?
Townsquare Media and Lendio are teaming up.
Why Tower Ownership is Better Than Leasing
Minority and women-owned station groups discuss getting into tower ownership.
Clinton’s Campaign Has Purchased How Many TV Ads?
Media Monitors is tracking president campaign ad buys in the top 60 DMAs.
How Netflix Sees Subscriber Drop-Off
Netflix executives said even foreign markets are tougher than expected.
What Auto Dealers Say About Media
Gordon Borrell predicts a "thinning" of media ad dollars coming from auto dealers after this.
Adweek Sold
Adweek has been sold to a private equity firm.
PCH Knocks on #1
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House moved into #1 with 20,613 spots
Burger King Tops McDonald’s
In last week’s Media Monitors Radio Spot Ten, The Home Depot continued its reign of dominance
TV Upfront Sales Increase
National television upfront ad sales are up.
Disney Shows NextRadio Ad Effectiveness
43.3% of users who heard the Demi Lavato song through the NextRadio app clicked to view the digital ad.
Sponsorship to Rise to Reach Millennials
Advertisers will need to use product placement more than TV ads to reach millennials.
Where is Clinton Spending on TV Ads?
Media Monitors tracks political ad buying in the top 60 TV DMAs.