Agencies More Comfortable With Programmatic
STRATA finds 40% of agencies surveyed are making 20% of their buys programmatically.
Online, Video Garner More Ad Buyer Focus
Media ad buyers are focusing more on online and video this holiday season.
Media Buys to Rise This Holiday Season
Over half of ad agencies predict more media ads will be placed this holiday season.
“Huge Influx” of Political Ad Dollars from Super PACs
Wells Fargo analyst cites rise of the Super Pacs for driving political ad dollars.
Black Friday, Cyber Monday Less of A Draw
Black Friday & Cyber Monday are losing their pull for consumers and retailers.
Holiday Shopping Underway, Boosted by Online Sales
Consumers are starting their holiday shopping earlier.
The Home Depot on Top
In the Media Monitors Radio Spot Ten for last week, The Home Depot remains #1
Walmart Waltzes Into #1
In the Media Monitors TV Spot Ten last week, Walmart moved from #3 to #1
AM/FM Listening is Stable, Not Dropping
Pierre Bouvard says contrary to what Pandora thinks, AM/FM listening is stable.
Holiday Shopping Expected to Rise, Both Overall, Mobile
Mobile shopping will play a big role in holiday shopping.
Market to Consumers Using Preferred Media Activity
Bridge Ratings found 90% of survey participants prefer texting in the morning.
From Do-It-Yourself To Discount Memberships
Last weekin the Media Monitors Radio Spot Ten, The Home Depot didn’t take long to get back to #1
Services, Snacks and Department Stores
Last week in the Media Monitors TV Spot Ten, Business & Consumer Services were at the forefront
Walgreens Takes The Lead
On the Media Monitors Radio Spot Ten last week, in a surprising move, Walgreens soars from #14 to #1
PCH Wins #1
On the Media Monitors TV Spot Ten last week, Publishers Cleaning House knocked out 17,515 spots putting them at #1