Online, Video Garner More Ad Buyer Focus

0

STRATA_LogoMedia ad buyers are focusing more on online and video this holiday season.


That’s according to a STRATA survey of advertising agencies that finds a 71% uptick in projected online/video buys compared to last year.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

SHARE
Previous articleMedia Buys to Rise This Holiday Season
Next articleJohn Kean Joins Cavell, Mertz
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.