Walmart Rises to the Top
In last week’s Media Monitors Cable Spot Ten report, Walmart rose to #1 with 62,652 spots
Nielsen Breaks Myths Around Black Millennials
Young African Americans are making huge gains. Can your radio or TV station benefit from this in 2017?
What Krispy Kreme Can Do For Radio Ads
This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better
Jingle Sell? Why Brands May Ring Up Radio In ’17
The nation's leading owner of AMs and FMs shifted on Dec. 26 from the Jingle Ball to "Jingle Day" -- a big deal for brands
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
A Mobile Interactive Money-Maker For Radio
Jonathan Lacoste has one clear vision for his Boston-based company's signature calling card: a mobile interactive content platform
Retailers are Making the Big Push for the Holidays
In last week’s Media Monitors Cable Spot Ten report, GEICO remains #1 with 49,132 spots
Auto Dealer Associations Rise to the Top Once Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association zoomed to #1
This Credit Card Is In First Place
In last week’s Media Monitors Radio Spot Ten report, MasterCard jumped to #1
Why Media Advertising Increases Marketing ROI
A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.
Who’s The Chief Judge For The Radio Mercury Awards?
The founder and Creative Director at a Chicago-based boutique agency has been selected to serve as the 2017 Chief Judge
The First Full-Market Programmatic Deal Is Here
The first-ever order is seen for full schedule, forward reserve inventory for programmatic TV advertising, with Carat.
Ford Making a Push On Spots
In the latest Media Monitors TV Spot Ten, Geico tops the list at 19,633 spots
GEICO Stands On Top At Cable
Last week’s Media Monitors Cable Spot Ten reports GEICO is again the top cable advertiser. No. 2 Walmart edges out No. 3 Xfinity.
How Digital Ad Delivery Can Bring More Dollars
Here's technology for radio and TV stations that can track the effectiveness of a small and mid-sized business' digitally distributed