Nielsen Breaks Myths Around Black Millennials


Black Millennials are young, connected and have significant spending power—around $162 billion in 2015.

From education and entrepreneurship to culture and influence, young African Americans are making huge gains. This makes them an increasingly powerful consumer segment for brands to understand and connect with.

Young, Connected and Black: African-American Millennials Are Driving Social Change and Leading Digital Advancement, the sixth report in Nielsen’s Diverse Intelligence Series focusing on the African-American consumer, highlights this growth through the lenses of population increases, education, diversity within the black community, advancing incomes and consumption of media.

RBR + TVBR is pleased to share this information with our readers, as Blacks (which comprise African-Americans, immigrants from nations such as Haiti and Jamaica, and first-generation Americans from other nations) represent a significant segment of TV and radio consumers.

Following the launch of Nielsen’s annual African-American Consumer Report, Nielsen collaborated with Blavity, one of the fastest growing digital media outlets focused on Black Millennials active in tech and media, to share some insights.

In the following video, Blavity co-founder Jonathan Jackson, who also serves as Head of Corporate Brand, discusses the size and scope of Black Millennials with Nielsen SVP/Global Communications and Multicultural Marketing Drew McCaskill.

The two break down some myths surrounding this segment, and our hope is that C-Suite executives at radio and TV companies start 2017 with all millennials — including Blacks, Asians, and Latinos — on their radar.


 Courtesy of Nielsen

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