‘Plus Spending SMBs’ Are Growing Their Ad Budgets
More than 60% of "Plus Spender" SMBs intend to increase their advertising and marketing spending in 2017
Cross-Device Provider Proof, Now From Nielsen
Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers
Six Dealer Associations Make Top Ten
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association stayed put at No. 1
Insurance Reigns Supreme
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
GEICO Holds Tight
In last week’s Media Monitors Radio Spot Ten report, GEICO held on to No. 1
Entercom’s Business Mantra: Great Content Wins
In response to an e-mailed query from an analyst regarding the "connected car," Entercom's David Field took to the defense of radio
YouTube Gears Up For MRC Audit
In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"
Another Processing Issue Arises For Nielsen
Nielsen says the data are corrected and appears in the PPM January monthly data set for release starting Tuesday (2/21)
Macy’s Makes A Big Push
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association leapt from No. 49 to No. 1
GEICO and Progressive Lead The Pack
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
Lowe’s Is Back In The Running
In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1
How Radio Can Drive More Traffic To Auto Dealers
A large dealer group CMO and the head of its Hispanic market agency are set to share winning strategies for luring Latino buyers
Is Radio Really Hotter Than Network TV?
Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be
Do You Recognize Your Dollar Challenger?
You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this
Boost Mobile Cranks Up Their Spots
In last week’s Media Monitors TV Spot Ten report, GEICO jumped up a notch to No. 1