Why TV is a Lock for More Ad Dollars in 2016
Marketers will return to the table with broadcasters in 2016 & specifically with dollars for TV ads.
If This Passes, What Extra Political Ad Hoops Could You be Jumping Through
Some 168 House Dems want FCC to crack down on political ad disclosure.
Nielsen to Expand Social Ratings to Measure TV Facebook Talk
Nielsen’s “Social Content Ratings,” will measure video program-related conversation on Twitter & Facebook.
Which Candidates Are Airing Most Radio Ads?
Hillary Clinton’s campaign is buying the most radio ads so far in the 2016 campaign.
Why Did Univision Buy The Onion Stake? Why Does It Matter?
We explore why Univision bought an ownership stake in The Onion.
Lowe’s Moves Up
Last week in the Media Monitors Radio Spot Ten, Geico stayed on top with 44,533 spots. The Home Depot maintained #2
PCH Owns TV
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House was #1 once again airing 23,787 spots. The Chevrolet Dealer Association returned to #2
New Trump Radio Ad Features Daughter
A new radio ad for GOP front-runner Donald Trump features his daughter Ivanka.
Ericsson to Monetize TV Search With FYI Deal
Ericsson will acquire TV-data company FYI Television.
TV Disruption Happening Faster Than You Think
Consider television advertising and viewing officially disrupted in 2016.
WideOrbit’s Programmatic TV Gains Markets
WideOrbit's television programmatic platform now supports Deal ID.
TV Up, Radio Down in Borrell 2016 Ad Forecast
Borrell Associates predicts online advertising will help boost local media advertising this year.
1,000 Agency Points of Light Now Reach iHeart
1,000+ ad agencies can now access iHeart digital inventory on Strata.
What iHeart Tells Us It Wants to Accomplish
Here’s why iHeartMedia chose to re-vamp its operating structure.
Why Al Jazeera America Shuttering is Familiar Tale
Al Jazeera America's decision to shut down is a cautionary business tale.