Snapchat: Disruptor Or ROI Player?
Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red
Hershey’s Kisses Sweeten Top Ten
In last week’s Media Monitors TV Spot Ten report, McDonald’s leapt from No. 12 to No. 1
Tax Prep Services Advertising Heavily
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
ProFlowers Gearing Up For Valentine’s Day
In last week’s Media Monitors Radio Spot Ten report, GEICO moved up to No. 1
Should Advertising Remain A ‘Short-Term Expense’?
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion
Do You Know What Motivates Millennial Sellers?
How will your company fare as your sales force — and programming ranks — start to fill with millennials?
Scarborough Insights Spread To All DMAs
In-depth consumer behavior data is now available on a DMA level in every measured market across the U.S.
Entercom Extends Its Joy Of Jelli
A relationship that began one year ago has been extended
Car Dealer Associations Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held on to No. 1
Insurance Carriers Again At The Top
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1
AutoZone Makes A Comeback
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio held steady at No. 1
Nielsen: Social Media As A TV ‘Like’ Tool
What does social media tell broadcast and cable TV networks about what shows are being talked about the most?
Look At The Huge Growth Rates For Mobile Ad Spend
BIA/Kelsey believes location-targeted content is "a natural fit." How can it help your stations' mobile apps and digital revenue?
Car Dealer Associations Dominate Once Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association rose to No. 1
It’s Tax Season Again For Cable TV
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1