Why ESPN-DraftKings Ad Deal is Over
ESPN has taken an early out of its exclusive advertising deal with DraftKings.
Consumers Use NextRadio App More
Average Time Spent Listening for the NextRadio app is now 26 minutes.
And The Winner in N.H. So Far Is…
Hillary Clinton’s campaign has purchased the most ads in Portsmouth-Dover, N.H.to-date with 2,710 total, according to Media Monitors.
Are Your Sales Reps Talking to the Wrong Buyers?
Radio grew its digital ad revenue 11.4% to $550.8 million in 2015.
Nielsen Seeks $176,000+ From Flinn
Nielsen seeks $176,000+ from former radio ratings customer.
Walgreens Locks Up #1 Again
In last week's Media Monitors Radio Spot Ten, Walgreens kept their #1 status with 48,150 spots. GEICO maintained the #2
Neutrogena and Ashley Accelerate
In last week’s Media Monitors TV Spot Ten, MetroPCS stayed at #1 with 18,722 spots. GEICO leapt from #9 to #2
Is Nielsen vs. Bubba Closer to Trial?
Nielsen vs. Bubba the Love Sponge case takes next step.
Moonves to Drive CBS to Compete With Streaming Video
CBS CEO and now chair Leslie Moonves is pushing the company to compete against streaming video providers.
Radio, TV to Get Slim Brand Marketing Budget Increases
Brand marketing budgets will rise 56% this year, however radio & TV will see much less than that.
Nexstar, Cox Reach Détente Ahead of Super Bowl
Cox & Nexstar signed a new retrans deal just ahead of the Super Bowl.
Nielsen Marries TV Viewing, Consumer Purchases
Ad agency RPA has licensed Nielsen’s Local Buyer Reach service for television.
Have You Seen the Financial Details Behind the Radio One-DMPI Suit?
Radio One has filed a lawsuit in federal court against Direct Media Power Inc., alleging breach of contract.
Politics+Viewing Habits Can Help TV Sell Ad Inventory
Nielsen says tyining politics to viewing habits can help TV sell ad inventory.
Want More Political Ad Dollars?
Revenue Development Resources is rolling out the Edmonds Political Contact Database to radio.