Radio: A Powerful Ad Medium, Across The Globe


“Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium.”

That’s the key selling point of a new global study on the power of AM and FM radio from IMARC, a binational market research¬†firm that took a deep look at what globally was in 2016 a $32.5 billion medium for advertising, and presently boasts a compound annual growth rate of 2.2%.

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