Mediavest-NABOB Ad Event Deemed Success
NABOB-Mediavest NYC event put together station owners/GM with ad agencies.
Ad Campaign Streaming Video, Audio Demand Spikes
Streaming video and audio options are heating up for advertising agencies.
Why is Moonves Bullish on Ad Market?
CBS Corp. CEO Les Moonves says the advertising environment remains strong.
How Radio Targets College Hoops Fans
How can radio sell to the March Madness consumer?
Did You Know Anti-Trump Ads Are Now a Factor in TV Campaigns?
On broadcast TV in the last ten days, Hillary Clinton leads with 6,389 spots.
Clinton Ahead in Latest Spot Tally
Clinton campaign buys most radio ads in latest Media Monitors tally.
Stations Anticipate Anti-Trump Ad Buys
TV could benefit from anti-Trump ad buys.
Burger Wars on the Radio
In the Media Monitors Radio Spot Ten last week, GEICO was #1 again
Neutrogena Cleans Up
In last week’s Media Monitors TV Spot Ten, Neutrogena slid into #1
How Bubba Denies Ratings Plot
Clem denies big plot to distort PPM ratings.
Spanish Dominant Radio Listeners Tune-In Most
97% of Hispanic American adults listen to radio each week, according to Nielsen.
Auto Ad Spend Virtually Flat
RAB tallies radio ad spend for 2015.
Nielsen Acquires Pointlogic to Up Resonance, Reaction Data
Nielsen has acquired marketing software company Pointlogic.
Clinton, Sanders Dominate TV
Media Monitors tracks TV spot buys in top 60 DMAs and finds Clinton, Sanders dominates.
Podcast Listening, Revenues Expand
Bridge Ratings says podcasting listening and revenues grow.