Adbiz

The top advertiser using cable spots to reach consumers is a growing online travel agent that has made actor Tim Williams one of the most recognizable people on TV. We bet you didn't know his name, either.

July is a key month for the automotive industry, and for the week ending July 23, one big Japanese brand big with families introduced a new effort in a big way across broadcast TV. At the same time, a domestic competitor that's a top brand with sedan drivers and truck aficionados alike bumped up its spot activity with television.

The Home Depot may be at No. 1 for weeks to come, given its long run as the No. 1 retailer using radio to reach consumers. Savvy C-Suiters may wish to look at the current activity for a big-box retailer that is filling stores with consumers ahead of the busy back-to-school shopping season.

The streaming audio company's shares on Monday ended the day at their highest point in more than eight weeks. The latest growth is attributed to a SunTrust analyst maintaining his "buy" rating on Pandora, and the revelation that Jana Partners has made an investment in the company.

Syndicated VOD Content Ratings from nine top networks, including those owned by Turner and Discovery, will be featured as "an enhancement" to a Nielsen tool that enables media planners to estimate the impact of their plans on audience reach, sales and brand equity before committing investment.

RBR+TVBR featured columnist Barrett Riddleberger too often hears stories about good companies who lose their top sales reps. "In most cases, this can be avoided," he says. Here are some helpful tips on how to accomplish this task.

The negotiations for national TV’s prime-time upfront for the 2017-18 season are nearly complete, and Ed Papazian's New Jersey-based Media Dynamics Inc. estimates that total ad revenue for the broadcast TV networks and cable channels saw an increase of 5.9% over the previous upfront.

Here's something for marketing pros in the broadcast media industry's C-Suites to chew on: Almost half of North American and European consumers surveyed by the CMO Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. To that end, would a consumer abandon your stations and go elsewhere if they found tuning in to be poor, impersonal or frustrating?

Flush this: In last week’s Media Monitors TV Spot Ten report, a leading Reckitt Benckiser cleaning and disinfectant brand finds itself among the top 3 advertisers using UHF and VHF stations to deliver their marketing message to consumers.

RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?

This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.

Just 24 hours after the nation's No. 2 radio broadcasting company by total number of stations made a bold move by luring Larry Linietsky for the newly created role of VP/Digital Operations and Business Development, we now know what a focal point of his new duties will be.

BIA/Kelsey this morning released its mid-year 2017 update to its U.S. Local Advertising Forecast. How’s local TV faring? It’s No. 2. What about radio? There’s some not-so-great news for the C-Suite, but it mirrors other prognostications we’ve seen as of late.

To little surprise, the biggest of the digital media darlings that have captivated the hearts of consumers and marketers are at little risk of a financial meltdown. But, are Google and Facebook perhaps overheated? That's a question Pivotal Research Group analyst Brian Wieser sought to answer, and his analysis, released Tuesday, suggests these two behemoths of social media presently have "heightened downside risks."