Burger King Tops McDonald’s
In last week’s Media Monitors Radio Spot Ten, The Home Depot continued its reign of dominance
TV Upfront Sales Increase
National television upfront ad sales are up.
Disney Shows NextRadio Ad Effectiveness
43.3% of users who heard the Demi Lavato song through the NextRadio app clicked to view the digital ad.
Sponsorship to Rise to Reach Millennials
Advertisers will need to use product placement more than TV ads to reach millennials.
Where is Clinton Spending on TV Ads?
Media Monitors tracks political ad buying in the top 60 TV DMAs.
Senators Want FTC to Tackle Ad Fraud
Two Senators seek answers from FTC about ad fraud.
Big Mac Tops TV
In the Media Monitors TV Spot Ten, McDonald’s took the top position with 20,511 spots
Auto Parts Pervade Radio
In the Media Monitors Radio Spot Ten, The Home Depot was #1 for the 15th week in a row
Why Charter Was Sued By Univision
Univision sues TWC in programming fee dispute.
Rest of 2016 Will be Better
Emmis' Jeff Smulyan tells investors both he and his peers believe ad revenues will improve in back-half of 2016.
NextRadio Dives Into the Pool
NextRadio is trying out an interesting promotion concept.
4A’s Looks for New CEO
Advertising trade association 4A's is looking for a new CEO.
TV Political Ads Build Momentum
One campaign is dominating television advertising in the top markets.
Macy’s TV Rockets to #2
In last week’s Media Monitors TV Spot Ten, the Toyota Dealers Association remained at #1
100,000 Spots Two Advertisers
In last week’s Media Monitors Radio Spot Ten, The Home Depot was #1