McDonald’s Tops TV
In last week’s Media Monitors TV Spot Ten, McDonald’s burst into #1, from #12
GEICO Breaks Glass Ceiling
In Media Monitors Radio Spot Ten last week’s, after 18 weeks at #1, The Home Depot slipped
What New E-Cig Ad Rules Mean for You
New FDA rules go into effect today affecting ads for e-cigarettes & other Electronic Nicotine Delivery Systems.
‘The Most Attractive Platform To Reach Voters’
Scripps Chairman, President and CEO Rich Boehne says voters are deeply engaged with this election.
Branded Content May Trump Ad-Blockers
Nielsen reports brand recall & brand lift are typically higher with branded content as opposed to pre-roll ads.
Why Radio One Sees Business Picking Up
Radio One experienced choppiness at its radio stations in Q2.
Liggins Goes After Higher TV One Ad Rates
CEO Al Liggins says after 11 years, it's time to raise TV One's ad rates.
Olympics, Political Give Gray Nice Bump
Gray Television executives cite Olympics, political as bright spots in the coming weeks.
Entravision: Next President Needs Latino Vote
Broadcast radio and television owner Entravision aims to score big with political ad revenues this year.
Late Campaign Decisions Push Back Political Ads
Late ad spend decisions by the Trump campaign push back political ad revenues for Sinclair’s television stations.
Dominating Political TV Ad Spend
This year, we have one candidate who uses the media without buying commercials.
Limbaugh Re-Signs With iHeartMedia
Rush Limbaugh is staying on the air with iHeartMedia.
TV’s Top Five Dealers
In last week's Media Monitors TV Spot Ten, the top five advertisers were Dealer Associations
Hamburgers and Hardware
In last week's Media Monitors Radio Spot Ten, The Home Depot held onto #1
What is Radio’s Auto Ad Spend Silver Lining?
While auto ad spend is projected to drop in all media, radio has a silver lining for a bit.