Hispanic Ad Industry Voice Calls For ‘Recalibration’
Hispanic ad agency association AHAA seeks to address TV, digital measurement and precision of Hispanic data.
For Advertisers, Broadcast Media Remains A Must
Katz Media Group’s Stacey Schulman speaks with RBR + TVBR about the continued importance of radio and TV to advertisers
Fox News Weathers the Storms, Continues Success
It seemed as though, for Fox, 2016 was going to be most remembered as the year of scandals
The Future Of Traditional Advertising
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
How Voice-Activated Ads May Rev Up Streaming
Don’t think those “click the banner now” ads on your stations' audio streams work? Here’s a solution that could work wonders
Apple Vs. Samsung: No Contest On Radio Spots
Data for the 12-month period ending Sept. 30 shows one company dominated the other with use of spot radio
Tide Hits Top Ten
In last week’s Media Monitors TV Spot Ten, GEICO remained on top with 18,778 spots
Home Depot Delivers Again
In the Media Monitors Radio Spot Ten, The Home Depot was back at #1 last week with 56,168 spots
AdLarge, Marketron Pact On Programmatic
Marketron CEO Jeff Haley tells RBR + TVBR that the new programmatic platform will come either in Q4 2016 or in early '17
Videa Brings Programmatic Platform To TV
The first supply-side programmatic platform "built by broadcasters for broadcasters" has been launched
GEICO TV Back On Top
In the Media Monitors TV Spot Ten last week, GEICO regained the #1 position with 19,760 spots
GEICO Takes Radio, Too
In the Media Monitors Radio Spot Ten last week, GEICO proved it’s a serious advertiser
Entravision Touts Radio At Ad Week ‘Upfront’ Event
The second-annual event allows the media company to tout its radio talent and digital apps to media buyers and advertisers
Is Your Message ‘Marketing,’ Or ‘Convincing’?
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.