Adbiz

A quick glance at the latest Spot Ten Radio report from Media Monitors may provide some solace to radio industry sales executives who may fret over the in-and-out nature of some of their leading clients. With more than 60,000 plays measured by Media Monitors is an advertising stalwart that is again No. 1.

There are some big moves on the Media Monitors Spot Ten Cable report, and one involves a company that also takes a big leap on the Spot Ten TV report for the week ending May 13. The brand is none other than the Golden Arches.

Sneezing and wheezing your way through Spring? You're not alone, and the brand that tops the latest Media Monitors Spot Ten TV report is well aware of the allergies and hay fever many across the U.S. are experiencing this month, given its investment in spots.

As more participate and contribute to social media, consumers are getting savvier by the day. As such, the company that thrives in this extreme vetting environment are the ones who boast salesmen who do not actually sell. Does this describe your broadcast media company's best clients?

In July 2008, Natalie Swed Stone, U.S. Director of National Audio at OMD chatted with RBR+TVBR to discuss solutions-based issues and problems for the radio industry. Stone touched on such subjects as free ad-supported options for satellite radio, the PPM and networking HD Radio multicasts. One decade on, we revisit Stone's interview to see where the radio industry has gone, and if what was predicted and advised came to fruition today.

Four years after exiting TVB for the top strategy and analytics role at the national media rep firm, Stacey Schulman has ascended to the CMO position. She began her career nearly 30 years ago at Katz — Katz Television, that is.

A principal with Deloitte Consulting LLP has been chosen to share the firm’s insights concerning the future of advertising at Media Finance Focus 2018, the annual conference for MFM and its BCCA subsidiary, the media industry’s credit association.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.

New findings from BIA Advisory Services show advertisers will spend $20.8 billion in local television in 2018. That's more than $1 billion less than what advertisers will spend on location-targeted mobile to target audiences this year. Trends point to a widening gap.

That's because the company that now owns CBS Radio has just entered the national radio business. It is scheduled to launch July 1. Other than that, few details were revealed by Entercom, which made the announcement ahead of a rocky day on Wall Street.

GEICO and Progressive continue to dominate the Spot Ten Cable report, from Media Monitors, but Allstate is now aggressively challenging these top users of spot cable. Who else is active? Click here for all of the details.

Brick-and-mortar retailers still matter to many consumers. They can also represent a strong user of radio, the latest Spot Ten Radio report from Media Monitors shows. One jeweler is a Top 5 advertiser, while another is now in the top 10 with a big bump in plays.

Are there new advertisers using spot television to drive consumer growth? Or, are these advertisers familiar clients who are bringing new efforts to spot TV, following previous campaigns? We've got the details in this latest Media Monitors Spot Ten TV report.

Newly released data from BIA paints a somewhat bleak picture for AM and FM's revenue trends, due to local digital's impact on AM and FM and, perhaps, radio's push to smart speakers and hand-held devices. With the continued rapid growth of digital advertising, BIA forecasts that by 2022 local Google advertising will almost double the over-the-air advertising of the entire radio industry.

Attendees of the 2018 Radio Show will be getting a little bit more than muffins and freshly squeezed Florida orange juice at the Advertiser Breakfast set for Sept. 27. One of the world's top advertising agency executives will deliver a keynote addressed devoted to "the future of media." It's all about "the intersection of advertising and technology," and Radio is right in the middle of it all.