Adbiz

Among the big believers in attention measurement, conversions, and business outcomes is NBCUniversal, which has been vocal in its desire to have something more than Nielsen data at its disposal. That's one reason why NBCUniversal on Friday "expanded its measurement commitment to business outcomes" for its Audience Studio clients by growing its partnership with iSpot.TV.

Just two months ago, Entercom's head revealed that US Traffic Network was in severe financial difficulty and directly responsible for the radio company's dip in Q4 2017 pro forma revenue. David Field called it a short-term issue. He was right: USTN and Entercom have renewed their vows — and struck an equity partnership.

We've read about the #MeToo movement. But, did you know there's also a #SeeHer movement, led by the Association of National Advertisers (ANA)? The people behind #SeeHer teamed up with TiVo for a research study on ads that feature women. What does it find? Positive portrayals matter.

Since when can broadcast TV sneeze and score? It just did, given the strong No. 2 showing of this brand in the latest Media Monitors' Spot Ten TV report for the week ending April 29, 2018.

For the CMOs that believe in the power of audio advertising and invest in national radio spots, there aren't many changes in the latest Spot Ten Radio report from Media Monitors. But, there is one new entrant that deserves notice -- especially as Mother's Day is fast approaching, along with graduation ceremonies.

The King is about to get challenged from a QSR once known for Mayor McCheese. Meanwhile, Flo and her understudy Jaime are out to get the gecko. That's just a glimpse of what's making news from the latest Media Monitors Spot Ten Cable report.

Recording artists Brant Menswar and Jim Trick recently conducted a survey to determine the ways people want to make change in their lives and the biggest obstacles stopping them. The results are in, and they could help you as a manager while also aiding you in reaching your own personal achievement goals.

Is it possible to fix a motivation problem with a sales rep? The Answer: "Sometimes," says expert sales coach Barrett Riddleberger. This depends on several factors, which Riddleberger discusses in this video podcast presented by RBR+TVBR's Media Information Bureau.

Emmis-owned TagStation LLC, parent of radio attribution platform Dial Report, has forged a collaborative initiative with Ad-ID, used for identifying advertising assets across all media platforms.

The CMO Council today released a report that investigates how some of the nation's top marketers and advertising decision-makers are calling for more transparency. Titled "Engage at Every Stage: An Investigation of Video Activation," this study finds that inaccurate, questionable and false digital media reporting measures have already caused 21% of marketers to pull back on advertising spend. Additionally, the study finds that media spend in this area will be very much linked to reporting accuracy. Is this another opportunity for radio and TV to strike back at digital and social media?

For its Q1 2018 market report, New York radio advertising trade association NYMRAD commissioned Provoke Insights, a market research and strategy firm, to conduct a meta-data analysis to understand the radio advertising landscape. Findings on what Gotham and Tri-State area listeners enjoy doing in the summer months could shed some light on what might boost your revenue potential in the next several weeks.

Fire up the grill, and feel free to scorch those golden arches. Wendy's is using radio to entice consumers to come in for a meal, while the nation's biggest quick service restaurant chain continues to pitch its offerings via the biggest free source of audio entertainment and information there is — AM and FM broadcast stations.

If there was any doubt that the auto insurance category wasn't a big one for spot cable, think again. The latest Spot Ten Cable report from Media Monitors confirms it is a huge category, with the top advertiser across all media the only brand to see more than 40,000 plays at the cable networks tracked by the iHeart-owned media detection service.

There's now a seat at the advanced advertising table for NBCUniversal. The parent company of NBC, Telemundo and a host of cable networks has joined Open A.P. in a move it says underscores "the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities."

For one hour on Wednesday CMO Inc. founder Peter Horst and Jebbit president and co-founder Jonathan Lacoste made some predictions and "bold claims" in the wake of a marketing and advertising world controversy surrounding Facebook, third-party data use, and dollar allocation from brand managers. Our Editor-in-Chief tuned out halfway through, upon realizing that, in his view, ads on Instragram are a complete waste of money and that radio was a much better ROI delivery vehicle. Do you agree? Read on.