Adbiz

Among the many story pitches we get each week here at the RBR+TVBR Editorial Tiki Hut is information from Viant, a Meredith Corp. company — thanks to its acquisition of Time Inc. Viant describes itself as "a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform." That got us thinking: Aren't radio and TV the best "people-based" platforms out there today?

You've seen the forecasts: Radio and TV ad spending is projected to dip in the next few years as digital and online spending continues to increase. But, what if broadcast media could stem that dollar slide thanks to cognitive technology that can put a metric on a mention? That's what Veritone Inc. believes can bring new revenue opportunities to radio and TV stations, and the top artificial intelligence (AI) use cases for radio and TV were the key discussion points in a lively webinar conducted Thursday by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Television ad spending will continue its decline this year—says a marketing research firm best-known for its insights and trends related to digital marketing. The prediction, which harps on the common refrain of MVPD cord-cutting and rise of "over the top" (OTT) video entertainment choices, comes from the latest domestic advertising forecast by eMarketer.

Here's something that needs no clearing up, even if you've got a lot of Neutrogena products. The health and beauty aid brand is back in a big way, the latest Media Monitors Spot Ten TV report shows. The report also shows that auto dealer associations aren't letting go of their ambitions for a big end-of-Q1 sales burst.

Whether its a new appliance or replacing that ol' rusty bolt, The Home Depot is sure that it will be bringing in the customers who can't wait for the snow to melt, or for the temperatures to start their steady climb toward swimming season. What media is the retailer using to drive traffic to its stores? Good ol' radio.

Standard Media Index (SMI) on Monday released its year-over-year figures for national ad spend for various media. In particular, SMI examined the top advertiser categories across National TV. Here's what they found.

Excluding the Winter Olympic Games from South Korea, the total U.S. national ad market soared by 8% in February 2018. This growth was driven by "strong gains" in National Television, Digital and Radio, just-released Standard Media Index data indicate.

A few weeks ago, RBR+TVBR offered readers a scholarly Media Information Bureau report on U.S. digital TV proliferation and its implications for advertisers. The author was Head of Television for Cambridge Analytica — the data firm that's at the center of a furor over its cozy relationship with Facebook and controversy tied to the election team of President Trump. Questions about brand safety on Facebook have again been raised by those questioning the digital media giant. Why hasn't the radio industry shouted, "We're Safe! Come to us, CMOs"?

According to a just-released forecast from the ad industry research arm of IPG Mediabrands, digital and out-of-home advertising — including the ads cinema-goers see before the previews start — are the only media types forecast to grow ad sales in 2018. What could this mean for radio and TV broadcasters across the U.S. in an election year that also included the Winter Olympics? Additionally, what did MAGNA have to say about iHeartMedia and Cumulus impacting ad dollar growth?

Hiring great sales reps means weeding out bad ones — especially those who interview well and come highly recommended by others, expert sales coach Barrett Riddleberger often notes in his Media Information Bureau columns. Now, Riddleberger gets behind the camera in this video podcast to share an expereince he had with a client who was considering a top sales candidate.

A global leader in digital audio ad technology has just been gobbled up by an audio streaming giant in need of a revenue jolt. The deal is designed to allow Pandora to "upgrade its ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities."

Despite what your weathermen might be telling you, the spring equinox is nearing and automotive brands are eagerly anticipating a surge in buyer interest. This results in the placement of dealer associations in four of the top 5 spots in the latest Spot Ten TV report from Media Monitors.

Whether it's getting rid of fallen leaves or treating your hair with the utmost care, brands are taking to radio to get their message across to consumers — and their sales revving in the right direction.

It's a well-established fact that one auto insurance brand is a leader with respect to its advertising across both TV and radio. That brand, GEICO, continues to be a stand-out player at spot cable, Media Monitors data show.

Marketers have always shied away from the "silver" crowd, but doing so could reduce the amount of gold they can strike by actively targeting an ever-active group of 60+ Americans. Based on new data from Pew Research Center, ignoring elder Americans in the coming years would be very bad business: Older adults are projected to outnumber kids for the first time in U.S. history.