Adbiz

For those closely monitoring the Media Monitors Spot Ten Radio reports of late, there's one clear winner when it comes to play count for the national commercials airing on the AM and FM stations the service tracks. No one can come close to The Home Depot.

In mid-April, the National Association of Black Owned Broadcasters (NABOB) launched a campaign designed to educate Urban, Urban AC and Gospel audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to use that power wisely. The second phase of this campaign has now been initiated.

The presence of "pre-roll" on an audio stream is kids' stuff in the grand scheme of online radio's ad enrichment activities. But, what if a consumer's audio command could instantly provide more information on an offer, or a brand? That's exactly what is now available to broadcast media that wish to monetize their digital platform in a bold new way, thanks to one company that believes it has a big new ROI tool. We take a peek for you.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

There's a lot of stability when it comes to the brands that opt to use spot cable to reach consumers across the U.S. This accounts for a lot of repeat performances in the latest Media Monitors Spot Ten Cable report. However, there's one big returnee this week, and it is a department store chain in need of a sales boost.

It's a sure bet that The Home Depot will be up there with GEICO as one of the most active brands using spot radio to reach consumers throughout 2018. The auto insurance and home improvement categories remain highly competitive, and the latter saw a big boost in spot plays in the week leading up to Memorial Day.

Ahead of a busy Memorial Day holiday, our Editor-in-Chief went to his local mall -- the biggest tourist destination in Florida. The specialty stores had practically no foot traffic. But, there were shoppers in the mall. They were patronizing some active users of broadcast media advertising. This reinforces a report this week from eMarketer sharing data worthy of your time.

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.

To help ignite sales ahead of the Memorial Day weekend, several dealer associations opened their checkbooks and greatly expanded their spot TV activity. As a result, a Detroit brand is the No. 1 automaker using TV in the latest Spot Ten TV report from Media Monitors.

In New York, you'll find them under the venerable Duane Reade name. Elsewhere across the U.S., you know them as Walgreens. The drug store chain competes heavily against Rite-Aid and CVS/Pharmacy across much of the U.S. But, Walgreens is the clear leader when it comes to using radio to target consumers.

Is there a fast-food war brewing? Perhaps there's a small one afoot, given the latest Spot Ten Cable report from Media Monitors. The Golden Arches have just been trumped by its biggest burger competitor, and a chain that's best-known for its variations of Tex-Mex fare.

For those media executives who were worried about advertising trends in 2017 and in 2018, you may not yet breathe a sigh of relief. The "Wordsmith of Wall Street," Pivotal Research Group's Brian Wieser, says things are on pace for a 2018 that's growing faster than previously expected -- continuing the unexpected strength seen last year for ad dollars. Is TV left out of the growth?

What is being hailed as "the first fully-digital attribution service for broadcast radio that will transform the way advertisers plan, buy and measure their audio campaigns to better optimize the unparalleled reach of radio" has been launched by the nation's No. 1 radio broadcasting company.

The Scottsdale, Ariz.-based broadcast technology and national sales solutions company providing services to ABC Radio, CBS News Radio, professional and collegiate sports organizations and two state news networks has added a pair of Network Audio Sales Managers to its ranks. 

One of the nation's top Greek yogurt brands has selected the Nielsen Data Management Platform (DMP) to power its cross-screen media campaigns across connected TV (CTV), online video and programmatic channels.