Adbiz

Local advertising in Los Angeles will top $9.1 billion in 2018, while statewide spending is expected to exceed $18.8 billion across California’s 12 media markets. Those are the key findings from BIA Advisory Services’ latest local advertising forecast for the Golden State, released ahead of a July 12 presentation.

Who knew that June would be sweet and dandy thanks to a confectioner focused on chocolate? With the 2018 FIFA World Cup set to start, a great American chocolate brand has stormed into the Media Monitors Spot Ten TV report. Who else is active as graduation ceremonies conclude and Father's Day prep begins?

In the last Media Monitors Spot Ten Cable report to feature the final days of May 2018, Progressive came out as the No. 1 ad brand to use national spot cable to reach consumers. The auto insurance brand is still on top, but it has some new challengers.

Take a peek at the latest Spot Ten Radio report from Media Monitors, and you'll get a great snapshot of what companies are among the most active -- and most consistent -- users of national spots to connect with consumers.

Are advertisers still enforcing "No Hispanic Dictates" when it comes to their media buying and planning for a brand? A meeting held this week with executives from three of the nation's top Spanish-language radio broadcasting companies and the CEO of the American Association of Advertising Agencies (4A's) suggest this is still very much the case.

Noted sales training coach Barrett Riddleberger wonders how to deal with the following scenario: There's a sales rep opening, and your GSM is (or perhaps you are) vetting the candidate. What to do? Ask 13 questions of importance before hiring that dreaded Hunter sales rep — especially someone from within the radio or TV industry.

Consistency has been a hallmark of the activity from advertisers on national spot cable, according to Media Monitors Spot Ten Cable reports of late. In the latest report, a new effort from a Unilever brand "cleans up" in play count, surging to No. 2.

The big Memorial Day weekend sales are over, and we now know what automotive dealer associations were more active than others with respect to the total number of national spots they each aired on broadcast TV. While Chevrolet had been No. 1 of late, it has been passed by a major competitor.

For those closely monitoring the Media Monitors Spot Ten Radio reports of late, there's one clear winner when it comes to play count for the national commercials airing on the AM and FM stations the service tracks. No one can come close to The Home Depot.

In mid-April, the National Association of Black Owned Broadcasters (NABOB) launched a campaign designed to educate Urban, Urban AC and Gospel audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to use that power wisely. The second phase of this campaign has now been initiated.

The presence of "pre-roll" on an audio stream is kids' stuff in the grand scheme of online radio's ad enrichment activities. But, what if a consumer's audio command could instantly provide more information on an offer, or a brand? That's exactly what is now available to broadcast media that wish to monetize their digital platform in a bold new way, thanks to one company that believes it has a big new ROI tool. We take a peek for you.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

There's a lot of stability when it comes to the brands that opt to use spot cable to reach consumers across the U.S. This accounts for a lot of repeat performances in the latest Media Monitors Spot Ten Cable report. However, there's one big returnee this week, and it is a department store chain in need of a sales boost.

It's a sure bet that The Home Depot will be up there with GEICO as one of the most active brands using spot radio to reach consumers throughout 2018. The auto insurance and home improvement categories remain highly competitive, and the latter saw a big boost in spot plays in the week leading up to Memorial Day.

Ahead of a busy Memorial Day holiday, our Editor-in-Chief went to his local mall -- the biggest tourist destination in Florida. The specialty stores had practically no foot traffic. But, there were shoppers in the mall. They were patronizing some active users of broadcast media advertising. This reinforces a report this week from eMarketer sharing data worthy of your time.