Progress In Speeding Up Electronic OTA TV Transaction Workflow
A consortium of local television broadcasters including Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, TEGNA, and Tribune Media released updates for their television interface practices project -- dubbed the TIP Initiative -- at the TVB Forward 2018 conference.
Radio’s Retailer Traffic Lift: Significant
A new brand study from TagStation LLC's Dial Report analyzed 1.5 million radio spot plays for 10 brands in the top 100 U.S. markets. Utilizing the Dial Report’s proprietary radio attribution capabilities, researchers compared consumer actions of listeners exposed to radio campaigns against those not exposed to ultimately evaluate the impact of radio advertising on average retail store visits.
As The World Churns: When Broadcast Clients Don’t Return
At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34% churn rate; followed by radio with a churn rate of 43.76%; with digital broadcast proving the most volatile with a churn rate of 50.09%.
Can Radio Be As Impactful As TV For Luring Swing Voters?
Local radio has long been an effective program for political campaigns, and many radio companies are counting on a bounty of political ad dollars to fill their coffers in Q4. But, is radio as impactful as television in influencing undecided voters?
Gatehouse Agrees To New Nielsen Data Deal
A boutique ad agency based in Columbus, Ohio has ended "a brief hiatus with another measurement company" by renewing its agreement for behavioral insights and local TV measurement services as delivered by Nielsen.
Seven Things Smart Sales Leaders Do When Coaching AEs
What does a productive coaching session look like with your sales rep? Media Information Bureau featured columnist Barrett Riddleberger has some guidelines to offer that are designed to improve your sales leader's performance as a coach.
A New ‘Digital Viewability Solution’ Arrives From Nielsen
Nielsen on Tuesday introduced a "proprietary viewability solution to bring greater transparency to digital advertising and enable greater comparability to TV." This new tool, Qualified Ad Audiences, launches with premium ad servers Freewheel and Innovid.
Strong And Steady: Radio’s Top Advertisers
Take a glance at the latest Media Monitors Spot Ten Radio report, and you may not be immediately moved. There's not much movement among the brands using radio spots to reach consumers. But, that's a good thing: This proves that these brands aren't sprinkling dollars at the medium, but are fully committed.
Spot Cable’s Attack Of The QSRs
Yes, GEICO is the big No. 1 at spot cable, according to the latest Media Monitors Spot Ten Cable report. But, take a look at the activity from quick-service restaurants (QSRs) for the week ending September 23.
An Advertiser Attribution Product Introduced By iHeart
iHeartMedia, Jelli and Foursquare have teamed for a new attribution product expressly designed for broadcast radio. For iHeart, the hope is that it will offer marketers a unique combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with attribution and insights tools from location technology company Foursquare.
A Private Marketplace For Connected TV Advertising
An over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku, has just come to fruition. Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen is designed to enable brands to tap into the growth of Connected TV viewing.
U.S. Advertising: An All-Time High Is Hit
Here's some exciting news for the media industry C-Suite ahead of the TVB Forward conference and the Radio Show: Ad spend grew by "a robust" 6% in the first half of 2018, new data from MAGNA show. What drove this growth, and how did it impact radio and/or television?
TEGNA Links OTA With Digital Through TMS
In today's marketing and advertising world, tools designed to drive results across all video delivery platforms are more essential than ever to drive brand campaign ROI and, ultimately, sales. TEGNA, the broadcast TV station owner formerly known as Gannett, has just responded to this need.
Six Radio Companies Ink Partnerships With Vipology
Vipology has forged long-term partnerships with six small and/or independently owned radio broadcasting companies. The agreement gives stations owned by the companies connectivity to Amazon's Alexa smart speaker via the VS3 system.
Westwood One Teams With AP On Ad Sales
Cumulus Media's national audio arm has agreed to collaborate with the Associated Press’ short-form news network for ad sales representation of AP's bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites, among other products it offers.