Adbiz

The top performers among your account executives "leave clues" as to why they are successful, says expert sales trainer Barrett Riddleberger. So, what is it that they crave from their boss? Here are six things Riddleberger says sales reps want to help them achieve their sales goals.

On Sept. 27, The Wall Street Journal reported that the U.S. Federal Bureau of Investigation has commenced a criminal investigation into media buying practices. The Association of National Advertisers addressed the matter in a letter distributed Wednesday that discloses contact by the FBI to the ANA's outside counsel and how the industry association "will not play a coordinating role."

There's no better media for reaching consumers on a local level than radio ... right? Here's some more ammo to strengthen this argument in an age where digital media is destroying your revenue potential and direct mail continues to siphon those dollars away from your stations. "Any brand, including large national brands, can be local, and local can be anywhere in the minds of Millennial and Gen Z consumers."

Here's some newly released information from eMarketer that is sure to grab the attention of media industry executives: This year will mark a milestone for digital video advertising. In 2018, video will grow nearly 30% to $27.82 billion, eMarketer’s latest ad spending forecast shows. That means video ad spending will make up 25% of U.S. digital ad spending.

The "wordsmith of Wall Street," Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has just completed an analysis of data on digital content consumption from Nielsen for August 2018. What does it show? A continuation of growth in consumption of digital content on PCs, tablets and mobile handsets, up 15% year-over-year, is being seen. What's the biggest takeaway? Facebook and Snap are on shaky ground.

When the year closes and the spot plays are fully tabulated, two brands will likely compete for the No. 1 spot on Media Monitors' Spot Ten Radio report for 2018. One is GEICO. The other is the company that just jumped into the top slot in the latest report from the iHeart-owned ad tracking service.

Tried and true. Ol' familiar brands. That's what one will see in the latest Media Monitors Spot Ten Cable report, with GEICO once again on top. That said, there's a new No. 2 among auto insurance brands in a fiercely competitive category.

Advertising Week has become a big deal for many audio industry companies, including iHeartMedia, NPR and Pandora. On Wednesday evening, it was Skyview Networks' turn to show off what it has to offer advertisers across 2019 through a "star-studded event" positioned as "Experience Beyond."

Attendees of the annual gathering of media industry credit and collections professionals will be getting a first-hand account of the current digital advertising landscape -- providing them with strong intelligence on what this may mean for the future of broadcast media.

If you're looking for purchase-based ad targeting and sales management for data-driven linear TV, addressable TV, over-the-top platforms and connected TV all in one place, Nielsen Catalina Solutions (NCS) believes it has a solution that fits the bill.

In a deal that will eventually boost the revenue streams of SiriusXM, SoundCloud has partnered with Pandora as its exclusive U.S. advertising and sales representation. The agreement will enable advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through the streaming audio platform.

The sales manager’s goal is to have 100% of their sales team consistently at or above quota. If there is a gap and one or more sales reps are not hitting their quota, then the source of the problem must be identified and fixed. Here are eight questions expert sales trainer Barrett Riddleberger offers to find out why your sales rep is not achieving their sales goal. 

It's no secret radio broadcasting companies are looking to maximize their revenue potential. For some, apps and the smart speaker beckon new client partnerships. For Beasley Media Group, increased advertiser attraction means diving into the world of Esports.

Here's something that may not be so surprising for astute readers of RBR+TVBR: Auto dealer associations in the final week of September revved up their spending and invested in tens of thousands of broadcast TV spots. This puts five auto brands in the latest Media Monitors Spot Ten TV report.

The quick-service restaurant category is ablaze at spot cable, with three of the top five slots occupied by fast food chains. They have now been joined by a big regional entrant, which debuts at No. 7 in the latest Media Monitors Spot Ten Cable report.