Adbiz

With two weeks to go before Santa goes on his around-the-globe sleigh ride, retailers and restaurants teamed up in giving radio a bevy of spots to broadcast over the first full week of December.

In this week's Media Monitors Spot Ten reports for broadcast TV and radio, McDonald's has a noteworthy presence. That's not the case for Spot Cable. In fact, two of its rivals are present, with one entering the report with a brand-new effort.

The ad sales house at Deezer has launch mobile programmatic audio advertising for its free users through a new partnership with Scripps' newest member of the family, Triton. It's a partnership that sends another message to over-the-air radio broadcasters that programmatic matters to advertisers and CMOs.

In the latest Media Monitors Spot Ten TV report, GEICO has shown its prowess as a strong user of spot television once again.

While GEICO is a big No. 1 on the latest Media Monitors Spot Ten Cable report, there's also noteworthy activity from a QSR -- making it stand out from its competitors.

Wireless services brands aren't abundant among the companies using spot radio to reach consumers. But, there's one standout that is present in the latest Media Monitors Spot Ten Radio report.

New data from the Video Advertising Bureau (VAB) show a huge jump in the number of adults aged 25-34 streaming video. Today, 9 out of 10 people in this age group are streaming something they can watch.

The largest privately held media services agency in the world has elected to deepen its relationship with the nation's dominant audience measurement and consumer data provider.

Premion, TEGNA's CTV/OTT advertising solution for regional and local advertisers, is welcoming three new regional sales leaders "to address the accelerating growth of the streaming advertising market."

Chicago-based media planning and buying applied technology service company MBuy is sticking with the nation's dominant audience measurement data provider for local and national TV measurement.

The company led by Ed Atsinger III has launched a multimedia ad agency inclusive of "a comprehensive suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both the local and national levels."

We all adore that "Baby Shark" song ... right? OK, maybe not, but media buyers seem to love spot cable when it comes to a Shark brand seeking to build sales and awareness with MVPD subscribers.

While there's much stability among the top five brands using radio spots to build brand awareness and achieve greater sales, one department store brand has returned to radio in a big way.

Six years ago, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business.  He used professional photographers to illustrate his point that managing time and resources involves trade-offs, but it certainly extends to entrepreneurs and leaders in any field. We revisit his points today.

Pass the turkey ... and the credit card. PwC’s 2018 Holiday Outlook suggests that a steady shift in attitudes about Thanksgiving Day shopping is underway: more than 70% of respondents saying they plan to shop on the actual holiday, rather than on Black Friday.