Adbiz

The Media Rating Council (MRC) has granted C3 Metrics accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics.

With great fanfare, NBCUniversal in May 2019 launched a new feature that it believes will increase conversion rates for advertisers. How? QR codes airing during specific moments in TV shows, which would take viewers directly to an e-commerce site. We've got an RBR+TVBR Observation on the subject.

A cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities that's getting more press of late has just selected The E.W. Scripps Co.-owned Triton Digital to help monetize its new Audio Out-of-Home (AOOH) Advertising Marketplace.

GEICO has once again demonstrated just how huge of a broadcast media advertiser it is compared to just about any other brand using radio or TV today. It's a big leader in this week's Spot Ten Radio report. But, it is also the leader -- by a significant margin -- in the latest Spot Ten Cable report.

Know someone just getting over a cold or suffering from the flu or perhaps bronchitis? You're not alone. That's likely why two big cold and flu brands appear in the latest Spot Ten TV report from Media Monitors.

Chalk up another huge week for GEICO, with more than 50,000 spot plays detected by iHeart-owned Media Monitors. Auto insurance is a huge category for broadcast media. But, the latest Spot Ten Radio report includes just one of GEICO's competitors.

The nation's No. 1 owner of broadcast television stations has followed the lead of NBCUniversal, CBS, ABC, Graham Media Group and Berkshire Hathaway-controlled ABC affiliate WPLG-10 in Miami by opting to transact all future advertising business utilizing impressions-based currency.

The television industry's ad sales organization "transforming the way marketers evaluate media strategies" is expanding its marketing and communications team. The VAB says it is doing so "to amplify its strategic insights and to continue heightening its marketplace visibility."

Addressing what occurs “when bad things happen to good ideas,” Oink Ink’s Dead Radio Contest is a competition for advertising copywriters who have written radio scripts that for whatever reason were never selected by the client.

A company that bills itself as "the most comprehensive enterprise social analytics solution" has signed one of the world's leading media and entertainment companies as one of its key partners for social analytics.

Comscore is entering the fourth quarter of 2019 with a heap of uncertainty regarding its future. Its stock's one-year target estimate was slashed to $4.90; a year ago SCOR was priced at $15.35 per share. Could a new deal with a TEGNA-owned offering help fuel a much-needed turnaround?

Are automotive dealer associations spooked over sputtering leases and new vehicle sales? Perhaps, but that's certainly not stopping three big brands from launching new efforts at Spot Television designed to bring the masses to showrooms across the U.S.

If small businesses have shifted most of their spend online and digital-first companies are beginning to mature, double digit digital ad growth will depend on sustained expansion in digital business transformation from “traditional” marketers - brands whose businesses have historically existed offline primarily, says Brian Wieser.

TV attribution firm TVSquared has partnered with an audience-based multi-screen TV advertising sales and technology company to integrate "always-on attribution reporting" into its platform.

The world's largest social media platform is taking heat for its decision to not censor advertising from political candidates. Yet, as Wilkinson Barker Knauer partner David Oxenford notes in a freshly penned piece, Congress requires no censorship from broadcasters.