Adbiz

As more participate and contribute to social media, consumers are getting savvier by the day. As such, the company that thrives in this extreme vetting environment are the ones who boast salesmen who do not actually sell. Does this describe your broadcast media company's best clients?

In July 2008, Natalie Swed Stone, U.S. Director of National Audio at OMD chatted with RBR+TVBR to discuss solutions-based issues and problems for the radio industry. Stone touched on such subjects as free ad-supported options for satellite radio, the PPM and networking HD Radio multicasts. One decade on, we revisit Stone's interview to see where the radio industry has gone, and if what was predicted and advised came to fruition today.

Four years after exiting TVB for the top strategy and analytics role at the national media rep firm, Stacey Schulman has ascended to the CMO position. She began her career nearly 30 years ago at Katz — Katz Television, that is.

A principal with Deloitte Consulting LLP has been chosen to share the firm’s insights concerning the future of advertising at Media Finance Focus 2018, the annual conference for MFM and its BCCA subsidiary, the media industry’s credit association.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.

New findings from BIA Advisory Services show advertisers will spend $20.8 billion in local television in 2018. That's more than $1 billion less than what advertisers will spend on location-targeted mobile to target audiences this year. Trends point to a widening gap.

That's because the company that now owns CBS Radio has just entered the national radio business. It is scheduled to launch July 1. Other than that, few details were revealed by Entercom, which made the announcement ahead of a rocky day on Wall Street.

GEICO and Progressive continue to dominate the Spot Ten Cable report, from Media Monitors, but Allstate is now aggressively challenging these top users of spot cable. Who else is active? Click here for all of the details.

Brick-and-mortar retailers still matter to many consumers. They can also represent a strong user of radio, the latest Spot Ten Radio report from Media Monitors shows. One jeweler is a Top 5 advertiser, while another is now in the top 10 with a big bump in plays.

Are there new advertisers using spot television to drive consumer growth? Or, are these advertisers familiar clients who are bringing new efforts to spot TV, following previous campaigns? We've got the details in this latest Media Monitors Spot Ten TV report.

Newly released data from BIA paints a somewhat bleak picture for AM and FM's revenue trends, due to local digital's impact on AM and FM and, perhaps, radio's push to smart speakers and hand-held devices. With the continued rapid growth of digital advertising, BIA forecasts that by 2022 local Google advertising will almost double the over-the-air advertising of the entire radio industry.

Attendees of the 2018 Radio Show will be getting a little bit more than muffins and freshly squeezed Florida orange juice at the Advertiser Breakfast set for Sept. 27. One of the world's top advertising agency executives will deliver a keynote addressed devoted to "the future of media." It's all about "the intersection of advertising and technology," and Radio is right in the middle of it all.

Among the big believers in attention measurement, conversions, and business outcomes is NBCUniversal, which has been vocal in its desire to have something more than Nielsen data at its disposal. That's one reason why NBCUniversal on Friday "expanded its measurement commitment to business outcomes" for its Audience Studio clients by growing its partnership with iSpot.TV.

Just two months ago, Entercom's head revealed that US Traffic Network was in severe financial difficulty and directly responsible for the radio company's dip in Q4 2017 pro forma revenue. David Field called it a short-term issue. He was right: USTN and Entercom have renewed their vows — and struck an equity partnership.

We've read about the #MeToo movement. But, did you know there's also a #SeeHer movement, led by the Association of National Advertisers (ANA)? The people behind #SeeHer teamed up with TiVo for a research study on ads that feature women. What does it find? Positive portrayals matter.